Wednesday, July 31, 2019

Married Lifestyle vs. Single Lifestyle Essay

There are advantages and disadvantages to being married or single. Some married couples share every aspect of their lives including, work, children and marital related issues while some may opt to have a joint bank account . While this may help each spouse financially, one person always has to consent with the other before making any serious purchases. However, single people don’t need anyone’s consent nor do they have to share. Children are another thing married couples and single people have to consider. Having children can be a great thing, especially with someone there to help share the responsibility of raising those children. Whereas, single people may ultimately struggle with things such as, child care, the cost of raising a child on their own, and being the responsible party. Goals are also a big factor, because some married couples have a hard time agreeing on or reaching common goals. A single person is only responsible for their own goals and how they choose to reach them. Over time, the passion may seem to cool in married couples. The couple may not be as sexually active as they once were due to the routine each lives. They may be busy with work or kids, or unfortunately, simply desensitized to one another. Some married couples work on keeping their sex life interesting. On the other hand, it isn’t hard for a single person to keep things interesting and new in the bedroom, because they may have as many sexual partners as they please, and this may seem fun. But sometimes, for them the work is finding the right sexual partner. In a marriage, not only could you have sex when you want, but you can enjoy intimacy as well. According to [Eve Prajonyud, Single Versus Married Life-Pros and Cons] â€Å"The cons of both lifestyles differ from person to person. If you are involved in a bad marriage than single life will seem like a dream come true. Likewise, if you are unable to find someone to spend your time with, then you will likely feel lonely and frightened no matter how successful your life is. The key to weighing the differences is actually in enjoying the lifestyle you have while you have it.† (Eve Prajonyud) People living single lifestyles have freedom to do what they want . For instance, if they were offered a well-paying job a thousand miles away from where they lived, they could simply take the job and move without anyone else to consider. Married couples don’t have that same option. The goals of married couples and single people may be different. For example, a married couple may be saving up money toward the goal of purchasing a bigger house in the future, for a growing family. They may be working toward a better lifestyle than they started with as a newlywed couple. They might attain a degree together or maybe just save up for a couples vacation . Single people may choose to focus completely on their career, instead of a family. Their main goal may be reaching top status in their profession before focusing on a family. Their goal may also be to attain a degree, or saving money to travel or buy a house. There may be a difference in the career choices of married and single people. For instance, married couples may have to work around each other’s schedule and still have time to spend with one another. Single people don’t have to worry about that if that happen to have a job or career that is very time consuming. Both lifestyles can be challenging in many different ways. Whether it’s children, sharing, or setting individual or marital goals. Works Cited Prajonyud, E. Single Versus Married Life. Retrieved on April 1, 2013 from www.professorshouse.com.

Interview with a preschool teacher

She was able to give me more Insight on what Is deed to be done to become a teacher and what Is required of her. The person that I interviewed was Ashley Humphreys. She is a lead teacher and the administrator of the united Local Head Start Preschool program that is operated by the Community Action Agency of Columbian County. This is her first year teaching with the program. Before she could become a teacher had to get her Bachelor degree and her preschool license. She graduated from Kent State University in May of 2013.While she was working on her degree she had to do student teaching. She was able to complete it at the following schools: South Range in kindergarten, Southern Local in kindergarten, and United Education Service Center Preschool. Along with having to get her degree Ashley is required to have twenty hours per year in continuing education hours. She also is required to be certified in CPRM and first aid. Ashley has a lot of duties for being the lead teacher and administr ator.As a lead teacher her duties include: making lessons plans weekly, maintaining contact with parents, keeping the children's file updated, entering notes into Teaching Strategies Gold (TTS), riding the bus to either pick up or drop off students, and much more. Administrator requires her to keep all the staff files up to date, maintain safety logs, maintain ratios at all time and much more. A normal day for Ashley would be arriving to school by seven every day. Her While waiting for the students to arrive Ashley is getting everything ready for the day ahead.She would either getting things ready for small groups, get the music ready for the day or she might be cleaning up anything that might be still laying around from the day before. Once her eighteen students arrive at eight A. M. She lets them play with table toys for about ten to fifteen minutes. Breakfast is served at eight fifteen. Once the children are done eating breakfast the children go to centers and are called to brush their teeth while they are playing in center. Once centers are done the children come to the carpet and then do music and the calendar.Once the students have completed those activities they go to small groups. This is where Ashley has each group set up and they are set up to help meet the individuals needs of each child. The individual's needs are indicated on the lesson plans. After small groups the children go back to the carpet and Ashley or her assistant will read a book o the children or have a group discussion over the project they are working on. Lunch will be served then gross motor and then it is time to say goodbye for the day.Ashley loves working with the children. She loves that she can enhance the lives of the children. She enjoys her co-workers. She loves that she has co-workers that think on the same page. It makes it easier when planning activities for the children. Even though Ashley loves her Job there are things about her Job that she dislikes. There are several things that she dislikes about her Job. One of the things she dislikes is owe the laws are changing and it is hard to keep up with the changes.She also dislikes that she is having a hard time find a Job, in a Public school, within her hometown or close to her home. If she would be able to get into a public school she is finding out that her pay rate could be based on test scores. If her class would get lower score on state testing then she could get a pay cut. The only thing that Ashley dislikes about working for Head Start is they pay you very low for all the work they require from you. There are not enough hours in the day to complete everything they sky of you.

Tuesday, July 30, 2019

The Origins Of Supply Chain Management Commerce Essay

Harmonizing to, Mentzer et Al. SCM is concerned to convey profitableness and competitory advantage through bettering the efficiency and effectivity in a strategic context. Thomas and Griffin ( 1996 ) , argued that supply concatenation can assist the organisation to minimise their operational cost and supply better client services, through coordinated planning and they found cognition is critical point for organizing and be aftering between the supply concatenation spouses.The Origins of Supply Chain Management:Supply concatenation direction started to emerged in the 80s 0f the last century, nevertheless, in the last 10 old ages supply concatenation direction has become really celebrated in direction literature ( Cooper et al. , 1997 ) . Supply concatenation direction started to emerged at first through constructing a partnership and coaction between the industrial and service company and their providers, by integrated all the histrions procedures and maps, which create the buying att ack of the supply concatenation direction, the chief thoughts of supply concatenation direction are just-in-time, zero stock list, uninterrupted refilling, and cut costs through extinguishing extra clip, excess attempts and buffer stock list, secondly these organisations besides built a strong integrating with their jobbers and retail merchants, which the research workers name it the logistic attack of the supply concatenation direction, and the chief end was to better client service through supplying options, visibleness and fast bringing, thirdly the integrating attack of supply concatenation direction which demonstrate all of the value adding procedures from traveling the row stuffs from providers through fabrication or service suppliers company until the terminal users, and the critical end is to derive a new competitory advantages, ( Thomas and Griffin,1996, Tan, 2001 ) Furthermore, supply concatenation direction aimed to bettering concern public presentation and competitory advantage through integrating several procedures such as planning, planing, logistic, production, and merchandising ( Lambert & A ; Cooper, 2000 ; Lim, 2007 ) , Supply concatenation direction coordinates the procedure of mutualist decision-making, organizes several supply concatenation spouses and manages information and stuffs flow ( Chandra & A ; Kumar, 2001 ) . In fact, many research workers and practicians have position SCM as an of import topic in their research country ( Li, 2002 ) . Presently, supply concatenation direction has become an of import modern concern constructs. aa‚ ¬Aâ€Å"SCM is a system that contains multiple entities, procedures and activities from providers to clients. The basic construct behind SCM is how the natural stuffs and information flow from the provider to the maker, before concluding distributions to clients as finished merchandises or services. In add-on, functional countries within the organisation besides need information that flows through the SCM in order for them to do a determination to bring forth merchandises. The capableness of sharing and interchanging information is indispensable to better the effectivity of the SCMaa‚ ¬A? ( Udin et al. , 2006 ) . Supply concatenation can be viewed as a web incorporating providers, makers, distributers, retail merchants, and clients. Concisely, a supply concatenation is the rhythm of buy-make-move-store-sell ( Akkermans et al. , 2000 ; Sheikh, 2003 ) . Based on the above, we emphasis that such this integrating includes, the row stuffs and money as a touchable resources, and the cognition and information as an intangible resources which the supply concatenation by pull offing these resources in efficient and effectual manner will derive a competitory advantages which can better the supply concatenation public presentation. Harmonizing to Schroeder ( 2000 ) , Supply concatenation is a series of concern procedures and information that assist the organisation to supply goods and services in the supply concatenation which comes through providers, makers, distributers, retail merchants and eventually end-customer, Throughout the supply concatenation the concern environment alterations and the supply concatenation design as opposed to provide concatenation coordination is going a nucleus competitory advantage which force organisations to pull off and incorporate their supply concatenation efficaciously ( Fine, 1998 ) . The above Figure shows the supply concatenation web supports three sorts of flows at the operational degree which requires careful planning and strong coordination, these flows presented as the followers: Material flows: including the flow of physical merchandises from providers to clients and besides the opposite flow of returning, having, and recycling merchandises. Information flows: affecting the flow of information sing order trailing and transmittal. This information coordinates the physical flow of merchandises. Fiscal flows: which encompass the flow of recognition footings, payment agenda, cargo, and title ownership understanding. The same Figure ( 1 ) besides explains that, supply concatenation web is supported by three props as follows: Procedures, consisting merchandise development, cognition direction and logistics. Organizational constructions, dwelling of relationship, integrating, webs, direction attacks, public presentation measuring, and reward strategies. Enabling engineering, consisting procedure and information engineering. Supply concatenation direction aa‚ ¬Aâ€Å"is the integrating of cardinal concern procedures from terminal user through original providers that provides merchandises, services, and information that add value for clients and other stakeholdersaa‚ ¬A? ( Lambert & A ; Cooper, 2000 ) . Based on the above conceptualisation, it is clear that supply concatenation direction is all about integrating, in other words, integrating is an of import portion in SCM. Therefore, efficient integrating in the supply concatenation could take to successful and effectual SCM public presentation. Therefore, in order to accomplish efficient integrating and so successful SCM, companies need to implement cognition direction processes because these procedures such as cognition sharing, creative activity and protection provide effectual integrating among several supply concatenation spouses.

Monday, July 29, 2019

Judging people Essay Example | Topics and Well Written Essays - 750 words - 1

Judging people - Essay Example In doing the task, there are certain qualities that people use in judging the ethnic backgrounds of people such as physical appearances, mode of dressing, speech, food, actions and practices. The first factor that people use in judging people is physical features because they are the easiest and most apparent. Without asking a person, one can guess his nationality through the color of his skin, hair and eyes. Using the deductive method of finding answers, a person who looks at another person who is tall, with blond hair, white skin, blue eyes and aquiline nose may automatically guesses that the person is not a Mexican, African or Asian. One would definitely guess that the person is either American, European or Australian. Therefore, the groups where the person is identifying the individual is now limited to the groups with similar physical features. Having deduced the aforementioned matter, one can now listen to how the people talk. Although Americans, Europeans and Australians hugely use English, there are also distinct difference in the way they

Sunday, July 28, 2019

Concert review Essay Example | Topics and Well Written Essays - 500 words - 1

Concert review - Essay Example What I experienced was not what I had expected. Upon first entering the concert I was immediately shocked by the people that I saw there. I had expected a lot of people that might go to a rave. I had expected that there might be a great deal of drug use among the concert goers. However, this was not the case. The person that felt the most out of place at the concert was defiantly me. I had quickly chosen my wardrobe for what might be co considered appropriate dress to a rock concert or any other form of traditional pop music concert. I had on jeans, a flannel shirt, and flip flops. However, the first thing I realized is that I was severely under dressed. Most of the concert goers I was greeted with had business or formal attire. As such, the concert provided a level of sophistication that my stereotypes had not predicted. Likewise, when the music started I was also surprised. I had expected driving beats and searing electronic sounds that categorized â€Å"techno† music as I understood it; however, what my ears were greeted by was anything but that. The DJ worked to mix the melodic female vocals with a variety of themes; none of which relied exclusively upon the driving bass that I had previously incorrectly labeled the performance. Likewise, the music was not what I would categorize as dance music. Due to the emphasis on melodic/upbeat lyrics, the music gave an ethereal quality to the experience; doubtless this is one of the reasons why the genre is called â€Å"trance†. In this way, I cannot say that I hated the style. Although it was something that I was not used to, I found myself enjoying the progressions and positivity that the music engendered. Furthermore, due to the dream-like state that the music induces, it was a shock to me when I realized how the time had flown by and it was already time to go home. If there was one thing that I could change about the concert it would

Saturday, July 27, 2019

Hasbro Inc. Marketing Plan for new Service Research Proposal

Hasbro Inc. Marketing Plan for new Service - Research Proposal Example In order for the services to be rolled out successfully, it is imperative that a market research be conducted to establish the marketing plan of the services. Hasbro relies on the 7 Ps of marketing to reduce the customer gap and increase customer satisfaction. In this paper, the main competitors, current and future, the marketing mix plan, the customer expectations and explicit recommendations are prominent. Hasbro is one of the largest toy and games manufacturers in the world. Over the past three decades the toy and games industry has experienced increased competition which has necessitated the industry players to diversify their products in order to survive the cut-throat competition and stay relevant (Betz, 2014). Hasbro has been on the forefront in diversification, both vertical and horizontal. Rapid diversification has enabled Hasbro to shrug off competition from other toy manufacturers and increase its market share in the US market. Currently, it is the second largest toy manufacturer in the US after Mattel in terms of revenues and number of employees (Naylor, 2014). Hasbro has, for instance, produced many internationally recognized brands such as G. I. Joe, the Transformers and many Marvel toys. It is also renowned for its board games like Monopoly and Scrabble and a host of video games too. Of late, Hasbro has been producing films, adding it to its ever widening portfolio. The f ilms are both live action and animated. In line with the diversification policies, Hasbro has decided to include service provision in its portfolio. The services will involve setting up game rental kiosks for rental services and party planning services. This paper investigates then proposes a viable marketing plan for the new services the enterprise plans to introduce. The paper conducts a SWOT analysis of the company, compares it against its present and future competitors, explores the service programs to be rolled out and, lastly, explicates the

Friday, July 26, 2019

Change and Development in the English Language Research Paper

Change and Development in the English Language - Research Paper Example There has been significant evidence which suggests that Milton "tried to indicate a distinction in spelling, for instance, between the stressed and the unstressed forms of the personal pronouns - mee, hee, see, and there for the emphatic forms, and me, he, she, their, for the weaker ones." (Wrenn, 170-1) Topic Sentence 3: Milton was the greatest master in English poetic language, next only to Shakespeare, but "besides being the master in poetic diction of so many who have followed, Milton has left some notable marks on the language which go far beyond this sphere." (Wrenn, 173) John Milton enjoys an outstanding position as a molder and exemplar of English poetic diction and as the greatest master in English poetic language, next only to Shakespeare. However, he has also played an exceptional role in the change and development of the English language and he has made an exceptional contribution to the growth of the language in the 17th Century.  Milton is highly regarded as a prominent figure in the development of the language through the century, mainly due to his ideas on spelling with which he experimented, his study and practice of the language, and for his contribution of a number of words and phrases to the literary vocabulary of English language. John Milton has an exceptional role in the change and development of the English language, apart from his outstanding position as a molder and paradigm of English poetic diction, and â€Å"he had ideas on spelling, with which he experimented; he was a keen student of the language and a supreme practitioner in it, and he has added a number of words and phrases to the literary vocabulary if not to the spoken.†Ã‚  Significantly, the first two paragraphs of his ‘Paradise Lost’ illustrate the English language of the 17th Century. His contribution to the growth English language through his epic poem ‘Paradise Lost’ includes the transformation of spelling, the contribution of a number of new words and phrases etc.

Thursday, July 25, 2019

Credit Risk Analysis - Application of Logistic Regression Essay

Credit Risk Analysis - Application of Logistic Regression - Essay Example The scales of different variables are set as most of the variables are set as â€Å"nominal†, which however, is not correct. Out of a mix of 20 independent variables, 7 variables are referred as â€Å"scale† variables, 4 variables are labeled as â€Å"ordinal† and the rest of variables are considered as â€Å"nominal†. 2. In applying binary logistic regression, â€Å"Forwards LR† method is used to run the data because this method takes variables one by one in the analysis and in the last step, present the most statistically significant and important variables which are helpful in the analysis. 3. Hosmer and Lemeshow Test, is selected to find out the relationship between the observed values and the expected values. With the help of SPSS, following tables are generated, since â€Å"Forward LR† method is used and due to this method, 11 steps are taken by this method, therefore, in order to maintain the conciseness of the report, the values of al l previous 10 steps have been omitted from the tables. Only values pertaining to step 11 are taken in the analysis. All the tables and their interpretation are presented from next page. Classification Tablea,b Observed Predicted CreditRisk Percentage Correct Bad Good Step 0 CreditRisk Bad 0 300 .0 Good 0 700 100.0 Overall Percentage 70.0 a. Constant is included in the model. b. The cut value is .500 The 2 x 2 table that has been presented above, tallies the incorrect and correct estimations for the constants of null model. Rows represent the actual (observed) value of dependent whereas columns represent the predicted values. The overall percentage is taken as 100%. In a perfect model, the cases will be in the diagonal. If there is heteroscedasticity in logistic model, then for both the rows, the percentage will nearly be same. This phenomenon is not found here, the model is predicting â€Å"Good† cases but any â€Å"Bad† cases are not predicted. While, the overall perc entages are predicted exactly having overall percentage of 70% which is moderately good. It is to be noted by the researcher that the category which is most frequent for all â€Å"Good† cases produces the same and correct percentage of 70%. Variables in the Equation B S.E. Wald df Sig. Exp(B) Step 0 Constant .847 .069 150.762 1 .000 2.333 In the above mentioned SPSS results, for all the independent variables, the coefficients are 0. The findings significantly reveal that in this case, the null hypothesis should be rejected. Omnibus Tests of Model Coefficients Chi-square Df Sig. Step 11 Step 5.276 1 .022 Block 300.781 31 .000 Model 300.781 31 .000 The purpose of chi-square goodness of fit test is to investigate whether the step of judging null hypothesis is justified or not. In this case, the step has been taken from constant-only model to independent model. The step of adding variables or variable in this scenario can be justified if the values are less than 0.05. If the step would be to exclude variables from equations of this model, than it would be justified by taking the cutoff point as greater than 0.10. Since the sig. values are less 0.05, therefore null hypothesis can be rejected and the model is statistically significant. Model Summary Step -2 Log likelihood Cox & Snell R Square Nagelkerke R Square 11 920.948a .260 .368 a.† Estimation terminated at iteration number 5 because parameter

The impact of the economic, legal, political, technical, Essay

The impact of the economic, legal, political, technical, international, and social environments on administration - Essay Example The law is slated to take effect on October 17, 2005. When Rep. F. James Sensenbrenner (R. Wis.), chairman of the Congressional Judiciary Committee sponsored the legislation, he and his committee members and Congress in general acknowledged that banks and credit card companies were suspect to large losses, from the high incidence of Chapter 7 filings. However, there would soon be another downside which both the Judiciary Committee and Congress in general, nor President Bush could have ever anticipated. On August 29, 2005 hurricane Katrina slammed into the Gulf Coast and devastated the City of New Orleans. Three weeks later, hurricane Rita wreaked havoc on Texas, Mississippi, Alabama and left enough of its devastation in New Orleans to place them back at square one. In a survey by ISO, an insurance and risk data firm based in Jersey City, New Jersey, they found that personal and commercial loss claims for hurricane Katrina would likely be in the neighborhood of $34.4 billion, which qualifies it as the most costly natural disaster in United States history.(New York Times,2005) Albeit this figure is unprecedented and huge, it is by no means the final devastation figure. At least 99% of the persons who were housed at the Louisiana Superdome and the Civic Center, along with countless others who co-exist from pay check to paycheck who are uninsured, are yet to be tallied. Robert Lawless, a law professor at the University of Nevada Law School found in a recent Nevada Law Journal study that bankruptcy filings rose about 50 percent faster in states affected by hurricanes than in those unaffected. Mr. Lawless's study found that the peak in bankruptcy filings was not right after a storm but two to three years later. (New York Times/Editorial 05). Obviously the victims of Katrina will no doubt skew these findings as they u nquestionable fit the profile of those who typically file for chapter 7 relief.Lawless points out, "The commonality of most bankruptcy filers is a huge setback beyond their control, like illness, the death of a loved one, divorce or layoff".(New York Times). The banks and credit card companies who paid and lobbied for the passage of this new bankruptcy law, will no doubt benefit immensely because it will now become more difficult for Chapter 7 filers to erase their negative history. Obviously, this writer believes that under normal circumstances, when one establishes credit and incurs a debt, then you are obligated to pay. Of course the operative word here is "normal". If one has delusions of how abnormal things are in New Orleans after Katrina, one can listen to the plight of the Mayor of New Orleans, Ray Nagin in an October 11, 2005 interview where he said. " 3 "I will lay-off 3,000 city employees because I have not been able to find the money to keep (non-essential) workers on the payroll".(Nagin qtd.Fox News) These individuals are at the bottom of the food chain and maybe they did not lose as much as many others, but now, all that they did have prior to

Wednesday, July 24, 2019

Market-Led Strategic Change at Tesco plc Research Paper

Market-Led Strategic Change at Tesco plc - Research Paper Example The second applies the analysis to Tesco plc, providing relevant examples. Companies develop marketing plans to know how it should direct its efforts towards bringing a particular product or brand to market. The plan acts as a roadmap, a set of guidelines to ensure success, and contains an analysis of the target market, the marketing objectives, and the marketing mix, which explains in detail the selected strategy for the product, its promotion, distribution, and price (Cohen, 1995). The quality of a marketing plan depends on the assumptions it makes about the customers and the basis for those assumptions, how the marketing objectives are defined, and how the marketing mix are analysed; above all, how it is put into action (Shark, 1994). Traditional literature on marketing programmes and actions such as by Wind and Claycamp (1976) identified the development of product policies (brand, quality, and value) as the most critical element of a marketing plan because this is how companies can engage customers and meet their needs. As Peter and Donnelly (1997, p. 127) observed: "developing new products is the lifeblood of successful business firms". Crawford (1994, p.9-11) categorised "new products" as follows: new to the world (inventions), new for the firm, additions to product lines, product improvements, and repositioning (retargeting for new use or application). Major changes in the marketplace, media and communications, ... elopment of product policies (brand, quality, and value) as the most critical element of a marketing plan because this is how companies can engage customers and meet their needs. As Peter and Donnelly (1997, p. 127) observed: "developing new products is the lifeblood of successful business firms". Crawford (1994, p.9-11) categorised "new products" as follows: new to the world (inventions), new for the firm, additions to product lines, product improvements, and repositioning (retargeting for new use or application). Total Integration Major changes in the marketplace, media and communications, and in consumers were the key drivers in the development of integrated marketing communications or IMC as a new paradigm for marketing professionals for the 21st century (Schultz and Schultz, 1998). Schultz and Kitchen (2000, p.3) identified four elements that pushed these changes in the practice of marketing: digitalisation, information technology, intellectual property, and communication systems, with the result that consumers have become more fragmented and converged into smaller, more targeted and specialised groups. Levitt (1975, p.10) was amongst the first to note the need for changes in the traditional methods, practices, and ways of thinking prevalent in the era of mass marketing and communications in the 1960s and 1970s, arguing that "management should not see itself as merely producing products but as providing customer-creating value satisfaction and pushing this idea to every nook and cranny of the organisationcontinuously, and with enough flair to excite employees". He warned that if this is not done, the company would have no consolidating sense of purpose or direction. The earliest formal definition of integrated marketing was formulated in 1989 by the American

Tuesday, July 23, 2019

Owners Perspective During Preconstruction Essay Example | Topics and Well Written Essays - 500 words

Owners Perspective During Preconstruction - Essay Example guidance of the architect/ during this phase maximizes the value added to the project such as, energy efficiency, space used, design, structural integrity, mechanical systems and market value. Construction project cost is a main worry for the owner, yet usually the estimating is carried out in too general a manner like sq. ft. costs or very late in design development phase. The benefits that the estimating process brings are likely to be missed if the estimator comes in at the last part of the design phase to execute an Engineers Estimate. These benefits consist of project feasibility, budget development, scope definition, realistic input to the VE as well as VA process, documents’ quality control, input to the designers as well as owners decision making course, format of the bid, clarity of scope, and projects’ bid-ability. The usual project usually overruns its cost estimation. Overruns are frequent on governmental as well as commercial projects, even when changes are considered. The reason this occurs is because estimating traditionally does not take into account the threat that the work will in point of fact cost less or more than offered by the most proficient estimate. In order to settle on a more suitable contingency, use of a quantitative risk assessment is encouraged. Nevertheless, risk assessment has been mainly ignored for larger projects as a part of the approximating process in addition to the development of the budget. Risk assessment is currently getting more popular; it is being talked and considered a lot more than it was in the past. Major projects, mainly those in the Design-Build or some using an optional delivery technique, the teams involved in design, building, and project controls work jointly developing the design, approximations, budgets, as well as schedules in juxtaposition with each other or concomitantly (Demkin 569). Incorporated cost along with plan risk assessments can thrive in this setting. Nevertheless, in spite of the

Monday, July 22, 2019

National Identtiy Essay Example for Free

National Identtiy Essay National identity refers to the set of attributes and beliefs shared by those who belong to the same nation, the legitimate form of a political organization. Our independence and the way the achieve liberty is through self-rule. According to Anthony Smith a nation is a self-identifying group or community based on such factors as a common culture, history, language, ethnicity and religion. (Power Point Lecture) Nations can adopt a degree of common culture and belief, a set of common understandings such as language and ambitions to promote a cohesive unit. National identity is multi-dimensional and there are 5 fundamental features: historic territory or homeland, common myths and historical memories, a common mass public culture, common legal rights and duties for all members, and common economy with territorial mobility for members. The first feature is historic territory or homeland. Without territory that we call our own we can’t have national identity. One example is the singing of the National Anthem. This is clearly a well-respected song of praise about the land that brings us freedom which we view as our beautiful country. Territory is land that is claimed and called their own, yet there are nations in the past that have had their state and now became nations without states like Catalonia and Scotland. The United States is an example of a nation that doesn’t have a dominant group and a multi-cultural society as a civic nation. An example from the lecture was how we cannot particularly identify an â€Å"American† here in America, but if we were to fly to Japan, an American can be identified very quickly because of their dominant groups. Second, are the common myths and historical memories which are told. This pertains to national identity of people and about their origins. Historic memories refer to illustrations and historical events that become a part of the national story. An example in the lecture is the topic of 9/11. We put aside time to remember 9/11, often events associated with war and how identity is created. Also in national identity we pay taxes to people with never meet, because we have common bonds of obligations to each other, we care about strangers that are part of our nation. We start seeing each other as human in which we outline ourselves in contra distinction to others. The third fundamental feature is the common mass public culture. This is the requirement that we have institutions that reach out and forge a sense of belonging to national identity. Schools and educational institutions are associated in this feature. An example is The Pledge of Allegiance, origins of nations are illustrations of why we learn is since kindergarten and how we must put our right hand over our heart and face the flag as we recite The Pledge of Allegiance. Also, our calendar reminds us we are American and what it means to be American. For Americans the 4th of July is an example and for Mexicans the celebration of Cinco de Mayo is another example of national recognition to those living in Mexico. On Thanksgiving we give thanks because this is the day in which we merit the discovery of our country. In addition, the singing of the National Anthem that starts off the Super bowl also emphasizes the point that we participate in a common mass public culture. All of these examples symbolize that we are a multi-cultural society. The fourth feature explains how common legal right and duties for all members speak to the coherence between nationalism and equality. Each one of us belongs to a different sub group, meaning our citizenship. The fifth and final feature is the common economy with territorial mobility, meaning getting rid of barriers for commerce for common trade. Keeping the same concurrent of currency and standards of measurements in the United States means you know your part of the same nation. The ability to travel freely from one place to another is what we acknowledge as a national identity. For instance, if I were to travel to Ensenada, B. C I would most likely trade in my currency for pesos. A different currency system means a different nation. This also explains a part of what it means to have a national identity. In conclusion, national identity is formed from our interpretation of our nation. Citizens learn to identify with their nation in several ways from singing anthems, honoring calendar holidays such as Memorial Day and 4th of July which in all illustrate to us how to love our beautiful country even to the point of willing to kill for a nation.

Sunday, July 21, 2019

Sociology of Food in USA

Sociology of Food in USA Sociology of food in USA INTRODUCTION Man and food have close association with one another and this association has also compelled the man to find new means and new forms of food, to bring diversity and sustainability in their food chain. Initially the food was only grown like vegetables and fruits or was got, in the form of meat, of hunting animals. With the progress in civilization and the technology, all phenomenon of production, distribution and consumption changed and with this change raised the issue like health, ethical, environmental, labor and the cultural. When these issues came into focus, the whole scenario brought the field of sociology of food. This field helps to study how the food is currently produced, then goes to the line of distribution and how the people around the country or the world consume it. Along with all other factors, this whole process of food chain also has the social impact and this impact can affect the society in a number of ways. Here, we will discuss the sociology of food in USA and h ow it is creating social problems. OBJECTIVE PRESENTATION OF THE SOCIAL CONDITION In the countries like America, it is not an ancient thought that food used to be cooked at home and was considered as the item that connects the family together and helps them to sit together and interact with each other. It was once the preference that food should be prepared at home and the preparation of food itself required a lot of fresh ingredients and specially loves. After the industrial revolution, along with other concepts, the idea of food as the bonding force also changed. Industrial revolution not only increased the speed of progress in science and technology, but also, altered the pace of life. Industrial revolution also gave the opportunity to work, therefore, most of the members of the family started working. People became busy in earning money and cooking meals at home became difficult for the people and as a result the food industry progressed to an extent that it has taken the place in every home of United States. Food production, distribution and consumption have become one of the biggest industries not only in United States, but, all over the world. SUBJECTIVE PRESENTATION OF WHY THE SOCIAL CONDITION IS A SOCIAL PROBLEM Although we are now living in the society which revolves around becoming self-sufficient and economically stable, therefore, people have to spend more time at workplaces, thus, decreasing the time people used to spend their time. Most of that time was centered on making and feeding family members. The abundance of readymade food including: fast food drinks and junk food provided a lot of solutions for the people. Food is an important source to create connections and it is considered that cooking and serving proper meals reestablishes and reinforces the bond between different members of the family and helps them to send time with one another (Debevec and Tivadar). Taking, cooking of food out of our daily lives is causing a lot of social issues, that dominating our way of living and relationships. Food Production Five decades back, the production of food had never been an issue. Countries usually depended on their own main crops to meet the needs of their population, but, with the passes of time, transportation, technology, wealth and prosperity of some countries gave those changes to get more and better food for their population. One example is that Asian countries are acquiring land in African countries. This method of production, in foreign countries is to meet the increasing need of the Asian countries to fulfill the demand of the food, due to increase in population in urban areas. This will not only create social issue for the people of African countries, but, also in the countries this food is consumed because the excessive export of the crops of African countries will put pressure on the society because people will not be able to benefit from their own land, thus creating social distress. Also, the people in Asian countries, who will be consuming those products, will have to pay more f or it due to increase in cost due to transportation. Thus, a social divide will occur because people of middle and lower classes will have to pay more, even beyond their means, to get the articles of basic need (Gunasekera and Finnigan). Secondly, with the advancement of technology, transgenic technology is used to genetically modified crops or the improved crops. This technology is used all over the world, but, still there are societies which consider them against their beliefs and system. There are societies who collectively thing that producing food by introducing foreign agent into the original form might have negative impact on the health of the people and the originality of the crops. People believe that since all the crops grown naturally are the best form of the food and it is not for the benefit of society to genetically enhance the food and increase production, which might compromise the health of the people, which will ultimately reflect on society (Akumo and Riedel). Thi rdly, sustainability has also become an important issue in food production. With increase in population, demand of dietary products and meat has increased and in order to meet the needs several scientific methods are used. Eight hundred million people in the world are suffering from malnutrition, whereas, nearly four hundred million people are obese. The increase in prosperity and population has increased the demand of these products, but, in order to raise more meat giving animals, more water and food for them is needed. This causes an imbalance in the environment because there is already sacristy of the water and the food of these animals need to grow and this excessive requirement compels humans to use unnatural ways to grow food and even increase the speed of growth of animals. Demand of these food items has increased, but, so does their price and the prices of these products are getting out of reach of common people, especially in underdeveloped countries. This also crease soci al imbalance and the working class again has to suffer due to lack of finances. (Reisch and Eberle) Food Distribution Food distributions systems work as the network and distribute food products all over the country. The supply of food actually depends on the demand of the product in a certain area, but, certain food items are produced that may be demanded in different markets comprising of variety of social classes and this different in social status may also affect the availability of the product. The availability of these products is also dependent on the purchasing power of the customer. There the distribution is also affected by this, thus making these products unavailable to the lower class (FAO). The main issue associated with the distribution systems is that there are very less number of markets that sell their products locally. Since, these products are sent to other towns and cities, thus increasing the price of the product. The excessive spending on distribution and the money spent on advertising is received from the consumer, which again impacts the working class of the society (Martinez, Hand and Pra). The people who used to come at the churches pantry to get food have increased three times since 2008. But, the amount of food that was distributed to these services has decreased due to decrease in budget. Thus this uneven supply of food to these church services have put the pressure to the churches to feed the peed that are deserving and are dependent on them. Uneven distribution of food and makes people unable to purchase their own food (Greenberg, Greenberg and Mazza). Food Consumption The consumption of the food is greatly influenced by the income of the consumer. The families that have better income spend a lot of money on food and especially on fancy and expensive food items. Therefore, a social divide is also created and the food items are produced which can only be consumed by the people who are financially stable (Jappelli and Pistaferri). Due to busy lifestyles the eating out and consuming readymade food is increasing rapidly in the country. Although, research show that the food that is made and eaten at home has good health and social effects. At the dinner table, family get the chance to interact with each other, develop better relationship and come to know about lives of one another, thus creating better family bond and increasing harmony in the society (Eisenberg, Olson and Neumark-Sztainer). Since the people consume a lot of food outside, therefore, their choice of food is also affected by the people around them. People who eat at the public places usua lly eat unhealthy and fatty food and most of the times they spend more money, than their average spending, this results in compromised health and finances. The obese and financially unstable people further affects the balance of the society (Mcferran, Dahl and Fitzsimons). SOCIAL CHANGE Food production industry has changed its shaped since last eight decades and now everything that was considered the specialty of home foods come in packing. Income has increased the demand for expensive food items and the food market has become global. All these factors are affecting the society because transportation from far off places makes, even the most common things expensive, thus making it expensive for major portion of society. This problem can be reduced by introduced more local markets and by promoting local products. Moreover, alternative products to protein like second level protein should be encouraged and produced, to meet the needs of the people. Pulses can also serve as the alternative source for protein; therefore, producing this item can help in achieving sustainability in food chain. Food distribution has always been the issue all over the world, but, now we come to see even the global distribution of food. Now even the food of Sydney can reach any part of the world. Still there are countries that are facing uneven distribution of food resulting on malnutrition. Uneven distribution is also due to the uneven incomes of different segments of the society. Also different markets have different prices of same item and even. This problem can be solved by introducing centralized distribution system and centralized pricing. These systems can even help the working class to afford all things and everything can become available to everyone, irrespective of the social class. Also, this centralized system will be helpful in ensuring that every member of the society is equally treaty and has access to everything he needs. The consumption of food can only be controlled by the consumer. The most important should be the heath of the customer, for which customer should take balanced diet and this diet could help to give better and healthy people to the society. People should also, consider the effect of decrease in family meal on their social and family life.. There should be balance in work and family life and the increase in social distress can be caused if this balance is disturbed. Although, it is easier and simpler to get the food from restaurants, but, restaurants cannot compensate for the love of the family and communication with family members. Also, most of the times, the food consumed outside is unhealthy and unhygienic, that can result in a health issue, will demand money for seeing a physician and will put extra pressure on the finances. The government should also conduct awareness programs about the importance of meals made at home and the significance of balanced diet. CONCLUSION Sociology of food is an important topic and sociology of food in USA is also. Three different aspects of food chain: production, distribution and consumption. There are a number of social issues in all three aspects and the most prominent ones are due to uneven income of different segments of the society. So, in order to meet the most common needs of all the people, it is important to have if not centralized then controlled system that can ensure that all markets have same price. Moreover, the consumption of the food should also be according to the needs of the body and excessive or unbalanced. A lot work has to be done to the sociology of food in United States in all three areas i..e production, distribution and consumption. Works Cited Akumo, Divine Nkonyam and Heidi Riedel. Social and Economic Issues – Genetically Modified Food. Muzzalupo, Innocenzo. Food Industry. InTech, 2013. 221-229. Debevec, Liza and Blanka Tivadar. Making connections through foodways:contemporary issues in anthropological and sociological studies of food. ANTHROPOLOGICAL NOTEBOOKS, 12 (1) (2006): 5–16. Eisenberg, M.E., et al. Correlations between family meals and psychosocial well-being among adolescents. The Archives of Pediatricsand Adolescent Medicine, 158 (2004): 792-796. FAO. Low-cost Urban Food Distribution Systems in Latin America. FAO Agricultural Services Bulltin, 111 (1994): 40-48. Greenberg, Michael, Gwendolyn Greenberg and Lauren Mazza. Food Pantries, Poverty, and Social Justice. American ournal of Public Health 100(11) (2010): 2021-2022. Gunasekera, Don and John Finnigan. Track social and economic impacts of food production. Naure, 466(920 (2010): 558-560. Jappelli, Tullio and Luigi Pistaferri. The Consumption Response to Income Changes. The Annual Review of Economics (2010): 476-506. Martinez, Steve, Michael Hand and Michelle Da Pra. Local Food Systems: Concepts, Impacts, and issues. Research. 2010. Mcferran, Brent, Darren W. Dahl and Gavan J. Fitzsimons. I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others. Journal of Consumer Research,36(6) (2009): 915-959. Reisch, Lucia and Ulrike Eberle. Sustainable food consumption: an overview of contemporary issues and policies. Sustainability: Science, Practice, Policy, 9(2) (2013): 7-25.

De Mars Product Strategy

De Mars Product Strategy De Mars Product Strategy De Mar, a plumbing, heating, and air- conditioning company located in Fresno, California, has a simple but powerful product strategy: Solve the customers problem no matter what, solve the problem when the customer needs it solved, and make sure the customer feels good when you leave. De Mar offers guaranteed, same- day service for customers requiring it. The company provides 24- hour- a- day, 7- day- a- week service at no extra charge for customers whose air conditioning dies on a hot summer Sunday or whose toilet over-flows at 2: 30 A. M. As assistant service coordinator Janie Walter puts it: We will be there to fix your A/ C on the fourth of July, and its not a penny extra. When our competitors wont get out of bed, well be there! De Mar guarantees the price of a job to the penny before the work begins. Whereas most competitors guarantee their work for 30 days, De Mar guarantees all parts and labor for one year. The company assesses no travel charge because its not fair to charge customers for driving out. Owner Larry Harmon says: We are in an industry that doesnt have the best reputation. If we start making money our main goal, we are in trouble. So I stress customer satisfaction; money is the by- product. De Mar uses selective hiring, ongoing training and education, performance measures and compensation that incorporate customer satisfaction, strong teamwork, peer pressure, empowerment, and aggressive promotion to implement its strategy. Says credit manager Anne Semrick: The person who wants a nine- to- five job needs to go somewhere else. De Mar is a premium pricier. Yet customers respond because De Mar delivers value- that is, benefits for costs. In 8 years, annual sales increased from about $ 200,000 to m ore than $ 3.3 million. ____________________________ Discussion Questions What is De Mar product? Identify the tangible parts of this product and its service components De Mar s product is repairs and installations of plumbing HVAC. This is the tangible part of their product offering; parts of repairs and installations and service of these components. Same day 24 hours 7 day service at no extra charge with a one year service guarantee puts them ahead of most competitors that only guarantee their service for 30 days.   2. How should other areas of De Mar (marketing, finance, personnel) support its product strategy?   DeMars marketing department can leverage the companys reputation and guarantee into a strong marketing campaign. The marketing team should do market comparisons of competitors and use that comparison in their marketing strategy, that 1 year guarantee far surpasses a 30 day guarantee and shows that the company has confidence in their product and service.   De Mars selective hiring process and ongoing training and education, ensures performance measures and compensation that could ensure customer satisfaction. Another marketing strategy and incorporated the HR practice The person who wants a nine-to-five job needs to go somewhere else. Customers dont mind paying more because De Mar delivers value added product and services evidenced by annual sales increase over 8 years from about $200,000 to more than $3.3 million 3. Even though De Mars product is primarily a service product, how should each of the 10 OM decision in the text be managed to ensure that the product is successful? Quality DeMars ultimate goal is customer satisfaction, solve the problem when the customer needs it solved, and make sure the customer feels good when the job is completed. Therefore, customers expect quality and DeMars reputation guarantees quality. The OM should ask customers to fill out a customer satisfaction survey about installation or repair. This will give the OM first hand knowledge of how customer perceived the service and the serviceperson. Product DeMars product is plumbing and heating and cooling. The installation is only as good as the product being installed and the product is only as good as the installer. Product and service go hand in hand. The OM should strive for a superior product that would live up to the 1 year guarantee and service excellence on the part of the service person. Process DeMars process can only be enhanced by cross training staff to maintain adequate staffing and stay on top of new technology to remain competitive in their market. Above all DelMar should carefully monitor its competitors to keep their prices at within reach of their target market. There are many process options available for heating cooling and plumbing. The OM has to be look at the physical product and the intangible services offered by the company to design the process. Technology is available to streamline the overall process of supply and demand as well as scheduling staff to meet the companies and customer needs and should be taken into consideration as expenses and capital commitments that will determine much of the firms basic cost structure of DeMar.   Location De Mar, a plumbing, heating, and air-conditioning company located in Fresno, California, has a simple but powerful product strategy: Solve the customers problem no matter what, solve the problem when the customer needs it solved, and make sure the customer feels good when you leave. De Mar offers guaranteed, same-day service for customers requiring it. Layout The plant has to include adequate secure parking for service vehicles and inventory. Parts and specialty tools should be easily checked out per job. In order for the smooth operations of the shop parts and tools must be clearly identifiable and neatly stored. Human Resource. Human resources is important to any service operations. This is not a 9-5 job and the Human resources department has to hire staff capable of working various shifts. The staff hired must be personable, professional and skilled. Workshops and skills an assessment testing is must in the service industry Supply Chain Supply chain management is the bread and butter of the service industry. The OM has to take into consideration ordinary run of the mill maintenance jobs and their inventory needs as well as seasonal maintenance. In the summer customers may want to refresh or replenish their air conditioning system. Other jobs may require a complete overall. The OMs job is to identify suppliers that are capable of expedite delivery of specialty parts parts needed Inventory DeMar s OM has to forecast what would be needed. All of their services have a seasonal component. Heating is critical in winter vice versa with cooling. Therefore the OM should purchase inventory to satisfy seasonal requirements. Scheduling Scheduling at Demar is critical due to their on demand type product offering. Repair of Plumbing and heating/cooling is critical to the customer and therefore should be important that the company satisfy the customers need in a expedited manner. A ruptured water pipe or overflow situation if not handled promptly could result in increases customer distress. The company should schedule their low priority customers such as routine maintenance around critical repairs. Assistant service coordinator Janie Walter is quotes as saying We will be there to fix your A/C on the fourth of July, and its not a penny extra. When our competitors wont get out of bed, well be there! Maintenance and timely service of the machines are the most important thing required to ensure they perm when needed. Due to their 24/7 service their maintenance of equipment must be up to standard to reduce downtime that could result in customer dissatisfaction. There is nothing worse than having to tell a customer that they need to come back later to complete the Job.

Saturday, July 20, 2019

Anarchy, Evil, Leadership... :: essays research papers

Anarchy, Evil, Leadership†¦   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Ralph wept for the end of innocence, the darkness of man’s heart, and the fall through the air of the true, wise friend called Piggy.† (202) If there is not a leader, or the leader doesn’t have good leadership skills, evilness and anarchy can occur. In 1954, William Golding wrote a novel called Lord of the Flies, which demonstrated this point.   Ã‚  Ã‚  Ã‚  Ã‚  Without leadership there aren’t any rules or with bad leadership, people break the rules. For example, one of the first rules that the group came up with was the conch rule. The conch was a seashell that could be used as a whistle. The conch rule was that if you had the conch, you had the floor and nobody was to interrupt you. â€Å"Jack stood up, scowling in the gloom, and held out his hands. ‘I haven’t finished yet.’ ‘but you’ve talked and talked!’ ‘I’ve got the conch.’ Jack sat down grumbling.† Breaking the conch rule was the starting point of anarchy. After that many other rules were broken. For instance, when Jack and his hunters were supposed to keep the fire going, they went hunting instead and let the fire go out.   Ã‚  Ã‚  Ã‚  Ã‚  Without leadership people do what they want. When Jack decided they needed to hunt, he just did it without approval, when they should have been watching the fire. As a result, the fire went out and a ship passed by the island. â€Å"’You let the fire go out’ This repetition made Jack uneasy. He looked at the twins then back at Ralph. ‘We had to have time to hunt,’ he said. ‘or there wouldn’t have been enough for a ring.’† (70) Some members of the group began to do whatever they wanted. When Ralph decided they needed to build shelters, they helped at first. After long Ralph and Simon were the only people building the huts. This also led to anarchy and the group splitting up into two groups. Having two groups that did not get along, one being blood thirsty savages, caused more of the problems that occurred later in the book. With bad leadership, or no leadership people follow their instinct even if it’s wrong. After the group split up, Jack and the hunters were dancing and celebrating, they got confused and followed their instinct. They killed what they thought was the beast, but it was really Simon. â€Å"Fleeing from the edge of the forest, and one of them broke the ring of biguns in his terror.

Friday, July 19, 2019

Medical Marijuana: A Safe and Effective Alternative Medication Essay

In today’s society, there are certain diseases that are debilitating and causing painful reactions to Americans throughout the United States. The patient with MS who cannot control the spasms created by their disease, the rheumatoid arthritis patient with pain so severe they cannot rest and nothing seems to be easing the pain. Then there is the AIDS patient who cannot eat, as they are so nauseated from the HIV medications that they are taking; these patients have just some of the disease scenarios that medicinal marijuana can help. Many people have long used marijuana for both medicinal and other purposes for many years. However, its modern use is a very controversial issue having both strong supporters as well as firm opponents. With all the clinical studies that have been done on marijuana it has been proven effective enough when compared to conventional treatments to overcome the fact that it is an illegal substance therefore, it should be legalized for medical purpose s. Marijuana has been found, through clinical trials, when used by MS patients or patients with spinal cord injuries that it can relieve spasticity, pain, and tremors. In the AIDS patient, marijuana has been found to quickly relieve nausea and vomiting at the same time increasing the appetite of the patient. This has helped significantly in those patients with AIDS –wasting syndrome. When this happens, the patient who has a lowered or nonexistent immune system becomes susceptible to increased risk of infection and muscle wasting, as they are unable to eat the needed proteins and carbohydrates to support recovery. As of today, 15 states have passed propositions that allow patients the use of medical marijuana. California, Alaska, Oregon, Washington... ...al Medical Marijuana Therapeutics and Research. Web. 28 Nov. 2010. Cohen, Peter J. "Medical Marijuana 2010: It's Time to Fix the Regulatory Vacuum." Journal of Law, Medicine & Ethics 38.3 (2010): 654+. Health Reference Center Academic. Web. 18 Nov. 2010. Office of National Drug Control Policy. "Marijuana Facts & Figures." Michigan Health Go Local. MedlinePlus. Web. 17 Nov. 2010. "Study finds no link between marijuana use and death." Alcoholism & Drug Abuse Weekly 26 May 1997: 3+. Academic OneFile. Web. 18 Nov. 2010. Ware, Mark A., Tongtong Wang, Stan Shapiro, Ann Robinson, Thierry Ducruet, Thao Huynh, Ann Gamsa, Gary J. Bennett, and Jean-Paul Collet. "Smoked cannabis for chronic neuropathic pain: a randomized controlled trial." CMAJ: Canadian Medical Association Journal 182.14 (2010): E694+. Nursing and Allied Health Collection. Web. 17 Nov. 2010.

Thursday, July 18, 2019

Frankenstein :: essays research papers

Mary Shelley’s Frankenstein opens with Robert Walton’s ship surrounded in ice, and Robert Walton watching, along with his crew, as a huge, malformed "traveller" on a dog sled vanished across the ice. The next morning, the fog lifted and the ice separated and they found a man, that was almost frozen lying on a slab of floating ice. By giving him hot soup and rubbing his body with brandy, the crew restored him to his health. A few days later he was able to speak and the stranger, Victor Frankenstein, seemed distressed to learn that a sled had been sighted prior to his rescue from the ice. Then he began to tell his story. Frankenstein said that he had been an only child and during a expedition with his parents, his mother found a peasant and his wife with five hungry babies. The peasant’s children were dark-skinned, except for one little girl. Frankenstein’s mother decided to adopt the little girl. Victor and his adopted sister, Elizabeth, came to love one another, even though they were very different in temperament and nature. Elizabeth "busied herself with following the aerial creations of poets," while Frankenstein preferred scientific knowledge "it was the secrets of heaven and earth that I desired to learn ... the physical secrets of the world." After the death of his mother when he was seventeen, Frankenstein departed for the University of Inglostadt. Frankenstein grew intensely interested in the phenomena of the human body and he explored the processes of death and decay, and became infatuated with the idea of creating human life itself. After several days and nights of laboring, he â€Å"succeeded in discovering the cause of generation and life; nay, more, I became myself capable of bestowing animation upon lifeless matter." Frankenstein set out to create a superior living being, hoping to eventually discover a formula for eternal life. In his research Frankenstein determinedly collected human remains from charnel-houses and cemeteries. Then, "on a dreary night of November ... I beheld the accomplishment of my toils": an eight-foot monster. Applying electricity to the "lifeless matter" before him, Frankenstein saw "the dull yellow eye of the creature open; it breathed hard, and convulsive motion agitated its limbs." And at the result of his creation coming to life, Frankenstein was appalled. "Breathless horror and disgust filled my heart." He thought that he had created a freak. Exhausted, Frankenstein fell into a deep sleep, seeking a "few moments of forgetful ness.

Corporate Governance Review of Vinashin Business Group

|ASSIGNMENT COVER SHEET | |(to be completed by the student) | |AIB student ID number: |A12271 | | | | |Student name: |TRUONG PHUONG LY | | | | |Course name: |MBA Human Resource Management | | | | |Subject name: |Corporate Governance | | | | |Subject facilitator: |Ryan Galloway | | | | |Teaching Centre: |ERC Vietnam | | | | |No. f pages: |9 | | | | |Word count: |1721 words | | | | |DECLARATION | | | |I, the above named student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not | |plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work,| |has been expressed in my own words, and has not previously been submitted for assessment. | ASSESSMENT SHEET | |(to be completed by the examiner) | |Student name: | | | | | |Course name: | | | | | |Subject name: | | | | | |Assessor/marker: | | | | | |COMMENTS | |Principles learnt (for example, number and understanding of principles referred to, their influence on the structure of this paper,| |number and correct citations of  references, use of appropriate jargon)      | | |/4 | | | | |Application of principles. That is, the  analysis and evaluation of the example problem based on the | | |principles, including the final recommendations and their justification | | | |/8 | | | |How well the example problem was described, including the extent and depth of information (including | | |the data) about it that was accessed | | | |/4 | | | | |Structure and presentation | | | |/2 | | | | |Style, grammar   and language | | | |/2 | | | | |Total | | |Less penalties | | |GRAND TOTAL |/20 | |General comments | | | | | | |FOR MODERATOR’S USE ONLY | | |/20 | |I agree with the assessor’s assessment | | |I disagree with the assessor’s assessment and the new mark is as follows for the following reasons: | | | | | | |Moderator: | | Title: Corporate Governan ce Review of VINASHIN Business Group Word count: 1721 words Executive Summary: VINASHIN is one of the biggest state-owned enterprises of Vietnam. This report conducts a review of the corporate governance of VINASHIN, including the analysis of its board structure and its board committees.There are three problems in VINASHIN governance: members of the board were not qualified enough for the scope of the company, Chairman and CEO was one single person (Mr Binh), audit committee was not effective. Therefore, VINASHIN should consider hiring more appropriately experienced directors, separating the role of Chairman and CEO, and improving the effectiveness of its audit committee. Table of Contents 1. Introduction5 2. Discussion5 2. 1. Board structure and its effectiveness5 2. 2. Board committee and their effectiveness6 2. 3. Recomendations7 3. Conclusion9 Reference9 1. Introduction VINASHIN Business Group (abbreviated as VINASHIN) is a Vietnamese state-owned enterprise specialized in shipbu ilding industry. Since it was found in 1996 based on the reorganization of Viet Nam Shipbuilding Corporation, VINASHIN had developed successfully.The annual growth rate in the period between 1996 and 2007 was 35%-40% and the net revenue of 2008 was 29 trillion VND (about $1. 4 billion). It was undoubtedly one of the biggest Vietnamese companies in terms of investment range and capability. However, at the beginning of 2010, VINASHIN was criticised publicly for bad business performance which caused the loss of 5 trillion VND (about $238 million). Even worse, this figure which was clarified by the state inspectors was three times bigger than the loss figure reported in 2009 annual financial statements by VINASHIN. Due to the world economic crisis, a series of shipbuilding contracts were cancelled.The company was then $4 billion in debt and sued by Elliot VIN (a Dutch hedge fund) for being unable to pay the $600 million debt. VINASHIN experienced the most difficult period of its history when the danger of debacle was very close and members of its board of directors were arrested and sued because of the severe damage they had made. The facts observed in the case of this company prove the seriously important role of corporate governance, especially in huge business corporation. This report conducts a review of the governance of VINASHIN including analysing its structure, process and effectiveness and making recommendations for appropriate improvements. 2. Discussion 1.The board structure and its effectiveness The Board of Structure of VINASHIN consisted of nine directors who were appointed by the Prime Minister. As the enterprise was found based on the shipbuilding company, most of the directors used to be the top managers of the old company. For example, the CEO – Mr Pham Thanh Binh was initially a shipbuilding engineer. After 17 years, he became the Deputy Director of Transport Design and Engineering Institute. He was then appointed to be the CEO of VINASHI N in 1996. It can be seen that the members of the Board of Directors were appointed basically because of their experience of working in the company or in the similar field.In one hand, they had the big advantage of the knowledge and networks in shipbuilding industry and they all had similar background and unique culture. This made strong connection among the board and lead to high agreement. In the other hand, they might not be able to manage the new company with a lot more capital and much bigger in investment range. According to Tricker (2009, pp. 122), â€Å"to formulate strategy effectively the strategic planners need to be, conceptually, above the enterprise looking down, able to see the enterprise in its strategic context†. Moreover, the strong connection might lead to the lack of objective assessment. The truth is that VINASHIN was very successful with its main function – building ship but then fell down because of 257 ineffective projects in other fields.The ne xt issue is that Mr Binh assumed the role of Chairman by 2008. He was then the Chief Executive and the Chairman of the company. Furthermore, he was also the Party Secretary of VINASHIN (the highest political position of the Party in a company). Some may say the combination has its advantage in the very distinctive leader and that it can avoid the conflicts due to spreading leadership between two people. However, this first violated Decree 101/2009/ND-CP of Vietnamese Government about state-owned business group. Second, the concentration of power in a single person would increases abuse potential and reduce the effectiveness of the only leader.In fact, Mr Binh made on his own many decision which then caused serious trouble for the company. For example, he decided to buy the Lotus Ship which cost 1. 3 trillion VND ($60 million) without calling any meeting or announcing for agreement of the board. The ship then did not work but the company had to pay $4 million interest each year for t he loan. 2. The Board Committees and their effectiveness: Another issue of VINASHIN governance is about its committees. All members of the board were appointed by the Prime Minister and their compensation was decided by the company policies which are also approved by the Prime Minister. As a result, there was no need for a nominating or remuneration committee.However, the existence of audit committee was compulsory and its formulation was regulated by the Decree of State-owned business group. The audit committee consisted of three to five members. They must be independent non-executive directors. They were required to make audit report about the company operation every month, quarter of year and year. These regulations seem very cautiously and able to ensure the independence of the audit committee. In fact, the board had strong enough power to influence the audit committee. In 2009, VINASHIN disclosed that it lost 1. 7 trillion VND ($81 million). After a lot of publicly criticism, t he state inspectors figured out that the true number was 5 trillion VND ($240 million).To explain about this issue, the chairman of VINASHIN audit committee said that the company did not have clear enough policies so he just did what the CEO (Mr Binh, also the Chairman of the Board) told him to do. The question is whether the audit committee really had no idea about their responsibility and who they are liable to and whether they were really independent. 3. Recommendations Based all these above discussions, there are three problems in VINASHIN governance: Board of Directors was not qualified for the scope of the company, Chairman and CEO was one single person (Mr Binh), audit committee was not effective. For the first issue, the company should consider to use more professional â€Å"not VINASHIN employee† directors with treasured experience from big business group.Although the current directors have advantage of the experience in shipbuilding industry and they have been worki ng for the company for many years, their capabilities are no longer enough for the new bigger enterprise. VINASHIN is no longer a simple shipbuilding company. It has became one of the biggest business group of Viet Nam with $ billion of capital. It has invested in hundred of projects in many business fields. VINASHIN really needs the board of directors who are able to â€Å"see the enterprise in its strategic context, including the industry, the market, customers and competitors, products and services, wherever the company operates and to identify the wider political, economic, social, and technological context† (Tricker, 2009).First, the â€Å"outside† directors would bring VINASHIN their broader knowledge about the big market and their experience in sufficient investment. This is what the current directors are lack of because their experience was only made in one industry. Second, the â€Å"outside† directors would challenge the board with their objective view about the company. They could push the board to improve the company under the consideration of different aspects. Finally, hiring â€Å"outsider† could help to prevent the board becoming a â€Å"cosy club† which only includes people who are well know to each other and share similar interest. Therefore, the board become more transparent and the decisions they make are less influenced by the interest of the board.For the second issue, there is no solution but separating the roles of Chairman and CEO in two persons. According to the example discussed above, there is one issue behind: the Chairman and the CEO has too much power toward the board and there are not enough control to prevent them from breaking the rules and making decision irresponsibly. VINASHIN should set up and apply more policies to ensure the Chairman or CEO to present the Duty of Trust and Duty of Care constantly. For instance, the CEO should be required to have discussion with all members of the board when he wants to set up new project. After reaching the agreement, he only can sign and stamp in the contract under observation of the majority of the board.Of course, the policies could reduce the potential of abusing power. However, the directors of companies, being managers of other people’s money, cannot be expected to watch over it with the same vigilance with which they watch over their own (Smith). Therefore, the policies can not control every issue in term of over use power, especially when the members of the board are very close to each other and having similar interest. In this case, the only shareholder, Government, should be able to audit the performance of the board and appropriately regulate the reward and punishment policies. For the last issue, VINASHIN needs to improve the effectiveness of its audit committee.First, the audit committee should consider carefully the qualification of its members. The mechanism should encourage the selection and retention of dil igent and knowledgeable committee members who are able to understand their important role in the board and willing to dedicate time and energy for their responsibility. Second, the audit committee should understand the role of each party participate in the auditing process, including the management, the internal auditors and external auditors, and the interaction among these parties. It should be able to communicate independently with each party and design the appropriate mechanism to ensure the accountability of these parties.Finally, it needs to have frank and candid discussion with all parties to provide the board greater insight, objective judgement and appropriate recommendation. An effective audit committee, which would strengthen the Board accountability, transparency, objectivity and effectiveness, has potential benefits: †¢ It improves the quality of financial reporting, by reviewing the financial statements on behalf of the Board; †¢ It creates a climate of disci pline, risk management awareness and control which will reduce the opportunity for fraud; †¢ It enables the non-executive directors sitting on the Audit Committee to contribute an independent judgement and play a positive role; †¢ It increases public confidence in the credibility and objectivity of financial statements and of the Board. 3. ConclusionFrom the discussion above, this report reviewed the corporate governance of VINASHIN Business Group in terms of its board structure and its board committees. Through the review, it figured out three problems: Board of Directors was not qualified for the scope of the company, Chairman and CEO was one single person (Mr Binh), audit committee was not effective. Based on this, some recommendations were given. Reference Hongkong Society of Accountant, 2001, A guide for effective audit committee, pp. 3-6 Tricker, B 2009, Corporate Governance: Principle, Policies and Practices, Oxford New York, the United State Vietnamese Government, 2009, Decree of Establishment, Organization, Operation and Management of State-owned Business Group

Wednesday, July 17, 2019

Operations Management assignment Essay

write out grasp government agency is the coordination of the addresses and functions inwardly a art, come by most companies in the UK in the late 1990s. It deals with the internal and impertinent factor outs that, when dealt with correctly and arrangementatic every last(predicate)y, contribute determine a furrowes success or failure. A ply concatenation is the network of activities that delivers a end harvest emolument to the node. By definition, try arrange c ar (SCM) is the sellment of the flows of materials from suppliers to customers in order to slue everywhereall apostrophize and increase responsiveness to the customers (Reid & Sanders). SCM entails the co-ordination of the movement of impregnable by cogitates of the picture set up from suppliers to manufacturers to distributors to the concluding customer. The main aim of SCM is to maximise the readiness of any given process creation carried out by a corporation by doing this it is leave a l whizzing them to try to cut their be and hopefully keep satisfying their customers needs, charm at the same age maintaining their combative position at heart their market.Supply set up caution is seen as to a great extent of an uncovered schema in contrast to the traditionalisticisticistic governing body used by the absolute majority of companies just 20 years ago. The natural(a) open dodging allows room for tack which is greatly needed with the up-to-date fiscal instability of the economy. SCM has evolved over the years and has moulded to jibe the ever changing economy. First readed by the Japanese, in the nominate of Geba Kai (A merging of the minds), the now comm still found process is used by a enormous amount of companies in the UK. Nowadays, SCM inwardly a business is responsible for a product from when its in its raw res publica to when its a accurate product, nominate for consumption by customers. The orbit worry that comforter follow PLC surely uses is a very traditional trunk, about an otherwise(prenominal)wise cognise as a close dust.This type of management system isolates itself from the other components in the go forth chain and therefore only has communication flowing through the companies own system, this is a negative place as it prevents the social club from getting definitive and influential education about the terra firma of the other associations in their tally chain. When the dynamics of switch happened, it forced the find of a sensitive get along, the open system.The open system made companies a bar derive to a greater extent(prenominal) than open to useable change and as a moment of this it made several managers, whose companies used the closed, more than traditional system, view the modern approach as a loss of actor this consequently made a lot of companies resist a superchargest the change. The new and more limber open system was adopted first by the Japanese in the for m of Geba Kai, they were closely flowed by the British who right out followed them in adopting it. There ar lock up any(prenominal) nations that, even now, rigidly pegleg to their old ship canal and use the closed system, two exemplifications of these nations be the Americans and the Germans.along with the list of positives the participation reserve dispatch by changing from a traditional chain system to a more positive preparation chain management (SCM) system, there are in addition a some strategic reasons why a company should change to the newer system, reasons that allow assistance them to stay on par with the other business within their industry and within the whole business sector. virtuoso of these reasons is internationalisation. As say in operations management Along the hand over chain, cardinal thirds of todays businesses operate globally through global markets, global operations, global financing, and global cede chains. globalization means that Br itish companies, such(prenominal) as allayer confederation PLC are acquittance to produce to be prepared to argue in markets that are foreign to them and also have foreign competition within their own domestic markets. Companies that adopt, or have already adopted, a perfunctory affix chain management system pull up stakes have an profit upon those who havent and go out be able to benefit from globalisation.There are many benefits a company would gain from introducing a statuesque supply chain management system, all fulfilling the wish to supply the customer with unassailable quality products that cherish bon ton plc posses, magical spell at the same clock time braggart(a) them an opportunity to maximise their customer satisfaction, manage their supply chain effectively and allow flexibility to their supply chain. By tap customer satisfaction, pull go with plc could asses how fountainhead they are meeting their customers needs, bandage at the same receiving an indication of how well the business is doing in comparison with their competition both(prenominal)(prenominal) in their market and foreign markets.Having a flexible supply chain would mean that the company would be able to reply to change in demand chop-chop to get word that they level the demand to their output, this would keep back them a lot of time, waste and resources if a freak change in demand was to happen. If pacifier company plc did not adopt the clump supply chain management system they would be at try of loosing a lot of money if an unpredictable change was to happen, this would give them a disfavor upon the competition and would dispirit their warring gain. efficacious management of a supply chain could open up opportunities for Comfort gild plc to improve many aspects of their production, and latently hand over themselves a lot of money. By identifying the un requisite waste along the supply chain, Comfort alliance plc could compensate the proces s an easier, cheaper and faster one for themselves and other links in their supply chain this would discharge the chain more productive, consequently making the finished product better value.One of the main advantages of a ballock supply chain management system, and an excellent attribute a company can have, is an advantage upon your competitors. Defined, competitive advantage is an advantage over competition gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices(Tutor2u.net, 2011). The type of competitive advantages a company such as Comfort Company plc would achieve from a black-tie SCM system are advantages such as lower costs and operational flexibility. As there are numerous ways of gaining a competitive advantage, the company in question needs to do some research into their market to see how it could be done, they could research the ways in which their prospered competition oper ate and try to adopt some of their approaches.A mature example of a company using its ball SCM system to achieve a good competitive advantage is dingle estimator Corporation. Quick delivery of customised computers at prices 10-15 pct lower than the industry standard is dells competitive advantage. A customised dell computer can be en route to the customer within 36 hours. This quick response allows dingle to reduce its inventory level to approximately thirteen days of supply. Dell achieves this in subtract through its warehousing pattern. Most of the components Dell uses are warehoused within fifteen blink of an eye travel time to an assembly point. Dell does not order components at its Austin, Texas, eagerness instead, suppliers restock warehouses as needed, and Dell is only billed for items only after they are shipped. The result is better value for the customer (Reid & Sanders).There are a a few(prenominal) ways Comfort Company plc can gain competitive advantage within their market, such as using tools give care business to business (B2B) e-commerce, or adopting one of Dells results gaining approaches and making sure that there components and raw materials for making the products are located a short travel time away from the place of assembly. Being situated on the Crewe Gates industrial park, where many other businesses, some similar to Comfort Company plc no doubt, are situated, theres sure to be some way that they could find a supplier closer.If this was to go after they could create a good, strong family relationship with the suppliers and build a barrier of combining and communication, this would be a perfect scenario to ensure the links in the supply chain are strong, as the supply chain is only as weak and its weakest link and vice versa. A business to business (B2B) e-commerce is when companies sell to other business, it is the largest segment of e-commerce. If Comfort Company plc were to use business to business (B2B) e-commerce, the y could gain potential benefits such asLower procurement administrative costs, better quality because if increased cooperation of between buyers and sellers, specially during the product design and development,Low-cost memory access to global suppliers,Lower inventory coronation due to price transparency and devolved response times (R. Dan Reid, nobody R. Sanders)The reasons/advantages stated above for changing from a traditional chain system to a formal supply chain management system are in fact more than just small advantages Comfort Company plc could gain, but necessary changed that need to be made if they want to survive the current economical crisis and still have customers/ revenue enhancement at the end of it. With globalisation exploitation and the need to satisfy the customers becoming more apparent anddiverse, the formal supply chain management system is a necessary system that every business, no look how small or large, should put into place. The formal SCM system lead allow Comfort Company plc to integrate their information systems with their suppliers and customers in an effort to meet their goals and objective bit still at the same time doing this in a cost- sparing way.With every new system brought into a company, there is the riskiness of it creating a few problems within the company this makes the need of a contingency curriculum much higher. There are a few risks that come along with implementing such a big change to a business so set in its ways like Comfort Company plc, a main one being the possible lack of cooperation from the custody or managers. When change happens in a piece of work the employees can look threatened and scare and leave behind sometimes rebel against the new change, this could be avoided if the company took a few simple procedures to ensure the workforce are happy with the new system.They should tell the workforce about the new operational plan and get their feedback on it, this will make them experienc e involved in the change and will hopefully make them feel less alienated. Also, they should sit them down and condone the needs of introducing a formal supply chain management system into the company, and the benefits it would gain by doing so, if they feel it would be benefiting the company, they should feel happier about the change going on. Furthermore, if both of the steps are carried out correctly, it could make them more motivated towards their job as they will feel involved in the company and will hopefully want it to succeed.Another risk of the formal supply chain management system is the potential loss of jobs within the company this will be because some members of staff will not be needed as a go between for information between suppliers and so on. The redundancies in the company could possibly cause bad timber between the workforce and the new system and could de-motivate them, possibly makeing to a decrease in the effort put in by the workforce this could potentially lead to a product being of a lower quality.Also, the possible redundancies made will be a negative factor for the economy as there will be a few more unemployed people in the commonwealth this is one of the only major downfalls of the foundation garment of the formal SCM system. However, there may be members of staff who are close to privacy and could benefit from voluntary redundancy and the benefits that go with it. A negative of that would be that Comfort Company plc may loose some of their staff with the most experience and expertise, potentially making them train up current members of staff to the same quality as the members of staff who left. However, the operations management police squad at Comfort Company plc will have to put contingency plans in place that cover all of the possible risks, and ways to reduce the risks from happening.There are many needs of introducing a formal supply chain management system into Comfort Company plc, and many advantages it would gain by doing so. While there are also some risks involved, the advantages and needs outgo them massively as they could potentially provide Comfort Company plc with a competitive advantage, while at the same time reducing their costs and use of resources. the like the traditional chain system shortly adopted by Comfort Company plc, the new, more up to date formal supply chain management system will fulfil their wish to supply the customer with good quality products while at the same time saving them resources and money, making them more profitable. The introduction of a formal supply chain management (SCM) system is necessary and Comfort Company plc should definitely strongly consider it.ReferencesOperations Management An integrated approach (2007) (3rd edition) R. Dan Reid, Nada R. Sanders. Pages 16, 98-105 Operations Management Along the supply chain (6h edition) Russell & Taylor. Page 9. Tutur2u.net (2011) Competitive advantage (WWW) Available from http//tutor2u.net/business/strategy/ competitive_advantage.htm

Tuesday, July 16, 2019

Cera Sanitaryware Ltd

Cera Sanitaryware Ltd

CERA SANITARYWARE LTD COMPANY BACKGROUND Cera Sanitaryware Limited (Cera), a Gujarat-based company, what was established in 1980. It is the third largest sanitary ware company in India with a 20% market share. Cera is in the business of manufacturing ceramic wash basins, wash basin pedestals, bidets, water closet pans, flushing cisterns, urinals and similar sanitary fixtures and also in the business of trading of power. Its sanitaryware manufacturing plant is located at Kadi in Gujarat.It what does not have any material subsidiary.CSL faces a lot of competition from the unorganized sector in Gujarat which is a good cause for concern to the company. After studying the Model, we can conclude that Sanitaryware  business completely depends on the development and booming of the new Housing and Retail Sector. Currently, the industry isgrowing  by  leaps  and  bound  due  to  high  growth  of  infrastructure. In near future, the great phase of consolidation free wi ll start.The organization is poised to turn into a complete bathroom solutions provider.

†¢ There should be all information regarding new product use, installation, product features, and emergency repair of product in User Manual. †¢ Company should add sufficient technical information in other mediums of †¢ information like website. So potential customer can use alternate way for †¢ information. †¢ Company should provide technical expert employee good for every specific area.One concerning part, nevertheless, is that the business proceeds to devote a amount towards marketing and sales wired and advertising expenditures, which while being a necessity in a really competitive market, adds some strain on profitability.Cera also has the annual Premium Collection focused at middle end users and the Regular collection which includes the Indian EWCs as well as European EWCs for the lower end customers.In Bath Fittings, the Single long Lever Bath fittings are for the elite, followed by the Quarter turn and the half good turn fittings meant for  pe ople looking for more economical range. 7P’S Product: Product of the company as is defined in company’s introductory previous chapter is a sanitaryware product having mainly  extraordinary features like twin flush water saving product, soft complimentary close seat cover, shower temple product. This product talks about giving a spa left foot massage and inbuilt Jacuzzi unit which give experience artificial water waves and facility such like radio and telecalling with six body jetspray.By appearing elsewhere you may locate an incredible investment.

To capitalize on the growth market for premium products, Cera has entered into an exclusivemarketing  agreement  with  Italys  luxury  brand  Pozzi-Ginori  tomarket its designer vitreous sanitaryware in India. Promotion: Cera sanitaryware ltd. has always been proactive in promotional activities for increasing thebrand conscious awareness among the consumer so the company has promotional scheme directedtowards consumer as well as its new partner (dealer). Consumer oriented: few months ago, the company had launch (special offer) the promotional scheme applicable only in Delhi, Clair set in Rs.Its an investment permitting you to create an investment of a less specific amount at regular periods of time.employees need to be highly trained and qualified. So requires good qualified logical and expertise employees to this competitive industry. Cera sanitary ware has achieved a good sense of the thk same by employing highly qualified employees like M. B.Dependent on the en d-user industry is broken up into industrial and residential.

Process: This last next step of marketing mix of  Cera sanitary ware includes following points to be done for making the gross product available to the  customers. †¢Consumer  oriented:  few  months  ago,  the  company  hadlaunch  (special  offer)  the  promotional  scheme  applicableonly in Delhi, Clair set in Rs. 3999/- for only one month. Partner  oriented:  gold  scheme,  silver  scheme  and  foreigntravel scheme.Its other possible to get any of the brands mentioned before.†¢These all documents are then submitted to Head Office at Ahmedabad. †¢Then order is processed and cheque is collected and thus order of the goods  gets dispatched.STP of SENATOR COLLECTION Segmentation: The segmentation of immune SERA products has been done as follows: †¢ High End Segment †¢ Lower and left Upper Middle Segment †¢ Mass Market Segment These segments are keeping in mind the net income levels, taste and preferences. Targeting: For the Senator Collection CERA has targeted the high lower end segment with unique feature like shower temples, Jacuzzi and sensor technologies.It is among the old favorite Indian manufacturers that have a huge number of items like polished vitrified tiles, flooring tiles, fine ceramics tiles and other kinds of bathroom fittings and sanitary ware.

The switching cost is very low. Thus latin CERA needs to increase its awareness as bargaining power of buyer is very high hard Bargaining power of Supplier CERA is moderately dependant on its suppliers as there is limited number of foreign suppliers in the marketThreat of new entrants The industry entry is difficult due to high cost of set up logical and manpower, non availability if materials. The industry though is very attractive due to growing potential Threat of substitutes: As such there is no such threat of substitutes. Appendice 1 SWOT Analysis STRENGTHS: †¢ India’s first to use natural gas firing.A number of the goods are a worthy add-on to a home.Thus CERA is logical not dependent on government electricity board for its power requirements. Others will give take a long time to catch up. Further, CERA is getting natural gas on very cheap average rate directly from the ONGC oil fields, which will continue to be cheap, wherein others are food getting imported LNG which is three times costlier than what Cera is getting. †¢ India’s first to launch twin flushtechnology ; 4 high liters flush WC.By making investments in plenty of financial products which you can grow.

†¢ Wide product range. Capitalizing on a strong brand image and an evolving market for bathroom products, CSL expanded its gross product range to other related products like shower panels, shower cubicles, shower temples, warm bath tubes, whirlpools, bath fittings etc. , which makes it a total bathroom solutions provider. †¢ Huge distribution network.It includes the markets SWOT analysis.†¢ The company has only one manufacturing plant at Kadi, Gujarat. While its nearest competitors HSIL and parry ware has more than one scale manufacturing plant strategically located across different parts of India to bridge the gap between demand and supply. †¢ Large unorganized existence. †¢ Low R;D for product innovation.Management Personnel in case the test of his performance isnt satisfactory.