Celebrity Endorser Influence Essay

Superstar Endorser Influence on Attitude Toward Advertisements and Brands Bahram Ranjbarian Associate Professor of the executives, Department of Management The University of Isfahan, Isfahan, Iran E-mail: Bahram1 r@yahoo.com Zahra Shekarchizade Master Student of Business Management, Department of Management University of Isfahan, Isfahan, Iran E-mail: Shekarchi_2020@yahoo.com Zahra Momeni Master Student of Business Management, Department of Management University of Isfahan, Isfahan, Iran E-mail: za.momeni@yahoo.com Abstract Purpose-This investigation plans to dissect the big name endorser effect on mentality toward ads and brands. Structure/procedure/approach †A hypothetical model is created and tried with an example of 193 understudies in University of Isfahan in 2009. Basic condition demonstrating was utilized with LISREL 8.50 and the greatest probability (ML) strategy. Discoveries †The discoveries show that mentality toward big name endorser can impact on demeanor toward brand legitimately or in a roundabout way. In a roundabout way approach, demeanor toward commercial is as a middle person between disposition toward superstar endorser and mentality toward brand. Then again, disposition toward superstar endorser has not critical impact on buy aim. Innovation/esteem †This paper gives a model interfacing mentality toward superstar endorser, demeanor toward commercial and disposition toward brand that has been analyzed and approved utilizing an example of understudies in University of Isfahan. Paper type-Research paper Catchphrases: Endorsement, Celebrities, Brand, Attitude, Advertisement Presentation Today one of the most predominant types of retail promoting is through utilizing of big name support (White et al, 2007). Truth be told superstar endorsers are being utilized in around 25 percent of all TV ads so as to advance brands (Erdogan et al, 2001).These endorsers are being paid by around 10 percent of advertiser’s spending plans (Agrawal and Kamakura, 1995). Advertisers put enormous measures of cash in contracts with superstar endorsers every year, since they accept that famous people influence the way toward selling of their brands or items (Katyal, 2007). A VIP endorser is a wellknown individual (e.g., on-screen characters, sports figures and craftsmen) due to his triumphs in an extraordinary field other than the embraced item class (James, 2004). VIP endorsers are utilized by firms who need to 399 European Journal of Social Sciences †Volume 13, Number 3 (2010) bolster an item or administration (Amos et al, 2008). Since nearness of big name endorsers influences buy choices of shoppers emphatically, makers and retailers have consistently wanted to utilize superstar supports so as to sell their items (Stafford et al, 2003; Erdogan, 1999; Kamins, 1990). Kaikati (1987) accepts that utilizing of famous people in ads could have numerous advantages and favorable circumstances including: 1) encouraging of brand distinguishing proof 2) changing or dazzling the antagonistic disposition towards a brand 3) repositioning a current brand 4) worldwide promoting or situating of a brand or item 5) influencing buy goals of shoppers. In spite of the fact that utilizing of big name endorsers as brand errand people is amazing, however it could have a few dangers. For example, big names who are known to be blameworthy in light of negative occasions (e.g., mishap) may effectsly affect the items that they support (Louie and Obermiller, 2002). Studies uncover that utilizing of alluring big name causes to build demeanor towards ads. Such disposition towards commercials is characterized as â€Å"mental states which are utilized by people to compose the manner in which they see their condition and control the manner in which they react to it† (Haghirian, 2004). There is an impressive connection between's alluring mentalities with respect to promoting and rating of specific ads by respondents as being affable, disturbing, wonderful, and so forth (Bauer and Greyser, 1968). Big name endorsers improve attention to a company’s publicizing, make positive emotions towards brands and are seen by shoppers as all the more diverting (Solomon, 2002). Along these lines utilizing of a big name in publicizing causes to impact brand demeanor and buy aims of customers in a positive manner. Superstar support strongly affects consumers’ memory and learning approach as well. Most customers are not in a buying circumstance when they are experience with message of the brand. Advertisers use superstar underwriting so as to help better stockpiling of data in consumers’ minds which they can undoubtedly recall in buying circumstances (Schultz and Brens, 1995). Be that as it may, there are numerous investigations about superstar endorser, yet it appears that there are constrained explores about the connection between big name endorser and perspectives. The motivation behind this examination is to determine the effect of utilizing big name endorsers in Iranian promotions on perspectives of understudies in University of Isfahan toward those advertisements and brands. Writing Review A few properties, for example, affability, mastery, dependability and comparability prompt a VIP endorser to turn into a wellspring of convincing data and this makes a feeling of conviction which has been uncovered in numerous examinations (Suranaa, 2008). Additionally physical engaging quality of the endorser is extensive in adequacy of a message (Khatri, 2006). Acknowledgment of a message by a recipient could be impacted by big name endorsers as acceptable wellsprings of data about an item or a firm (Amos et al, 2008). Utilizing of big name endorsers to help items is clarified by balance hypothesis standards as well. As indicated by this hypothesis, fruitful organizations build up an enthusiastic connection between the eyewitness and endorser and a connection among endorser and brand as well (Mowen, 2000). Prior to continuing reasonable model, we portray the primary builds of this examination. Big name Endorser McCracken (1998) has characterized big name endorser as â€Å"any person who appreciates open discernment and who utilizes this perception for the benefit of a shopper by showing up mind in an advertisement†. Additionally, VIP is utilized as tribute, underwriting, on-screen character or representative by the firm. Examination has exhibited that big name support influences consumers’ emotions as a rule and it could influence the demeanor of shoppers towards the promotion and brands as well. This could bring about improving of procurement aims and subsequently upgrading of deals. A few properties like validity, physical engaging quality and agreeability of VIP endorser impact the capacity of one individual to affect other individual (Amos et al, 2008). Source believability is alluded to distinguishing of communicator’s positive properties which impacts acknowledgment of a message by the recipient (Ohanian, 1990). This comprises of two fundamental elements of skill and 400 European Journal of Social Sciences †Volume 13, Number 3 (2010) reliability. Source mastery alludes to the degree which a communicator is seen to be a wellspring of legitimate attestation (Roozen, 2008). Source dependability alludes to dedication and unwavering quality of the representative (Khatri, 2006). Source engaging quality is the character, affability and comparability of endorsers to the beneficiary, along these lines to the apparent social estimations of the source (Solomon, 2002). Physical appeal of the source incorporate being alluring, excellent, rich and beguiling. As indicated by the examinations in this ground, skill measurement is more critical than physical appeal for coordinating of a brand with an appropriate endorser (Brian and Michael, 1998). Amiability is alluded to the positive or negative sentiments that customers have towards a wellspring of data. We can characterize agreeability as warmth for the source in light of its physical appearance and conduct (E rdogan, 1999). In spite of the fact that some exploration results uncover adequacy of big names as endorsers (Freiden, 1984), however different investigates propose that superstar support may have various degrees of viability relying upon different components like the â€Å"fit† between the big name and the publicized item (Till and Shimp, 1998). VIP Endorsers’ Effect on Aad and Ao Marketers are particularly intrigued by consumers’ perspectives towards commercials and brands. Basically, perspectives are our inclinations with respect to things. A mentality shows whether we like something or not. Perspectives have three fundamental segments: full of feeling, subjective and conduct. Full of feeling is identified with our loving or emotions about an article. Intellectual is alluded to convictions about an item and social part respects moves we make about that object (Severin and Tankard, 2001). Mentality towards notice is characterized as â€Å"a learned inclination to react in a reliably alluring or unwanted methodology toward publicizing in general† (Haghirian, 2004). On the opposite side, mentality towards the ad (Aad) is whether the customer prefers an (Ad) or abhors it. Determinants of Aad comprise of disposition towards the publicist, evaluation of the Ad execution itself, the state of mind evoked by Ad, and the degree to which the Ad influence viewer’s support. Evaluation of brands could be impacted by perspectives towards Ads. Obviously what makes a notice be amazing will change discernibly diversely (Arnold et al, 2004). In performed examines, Aad is centered around as an arbiter of advertiser’s consequences for brand perspectives and buy expectations (Suhere and Ispir, 2009). In late examinations, this issue has been demonstrated that utilizing of big name underwriting positively affects mentalities of the shopper towards items and brands with which they are related brand (Seno and Lukas, 2005). Agarwal and Malhotra (2005) have characterized brand disposition as consumers’ general evaluative judgment of a brand ba

Revenge and Vengeance in Shakespeares Hamlet - Typical Revenge Tragedy :: GCSE Coursework Shakespeare Hamlet

Hamlet as a Typical Revenge Tragedy  â â â â Shakespeare’s Hamlet intently follows the emotional shows of retribution in Elizabethan theater. All vengeance catastrophes initially originated from the Greeks, who composed and played out the main plays. After the Greeks came Seneca who was compelling to all Elizabethan disaster essayists. Seneca who was Roman, essentially set the entirety of the thoughts and the standards for all retribution play authors in the Renaissance period including William Shakespeare. The two most well known English retribution catastrophes written in the Elizabethan time were Hamlet, composed by Shakespeare and The Spanish Tragedy, composed by Thomas Kyd. These two plays utilized generally the entirety of the Elizabethan shows for retribution disasters in their plays. Hamlet particularly joined all vengeance shows somehow, which really made Hamlet a normal retribution play. Shakespeare's Hamlet is one of numerous legends of the Elizabethan and Jacobean stage who ends up offensively wronged by a ground-breaking figure, with no plan of action to the law, and with a wrongdoing against his family to vindicate.    â â â â â â Seneca was among the best creators of old style catastrophes andâ there was not one instructed Elizabethan who was ignorant of him or his plays. There were sure elaborate and diverse deliberately considered gadgets that Elizabethan dramatists including Shakespeare took in and utilized from Seneca's extraordinary disasters. The five demonstration structure, the presence of an apparition, the one line trades known as stichomythia, and Seneca's utilization of long explanatory addresses were all later utilized in catastrophes by Elizabethan writers. A portion of Seneca's thoughts were initially taken from the Greeks when the Romans vanquished Greece, and with it they brought home numerous Greek dramatic thoughts. A portion of Seneca's accounts that started from the Greeks like Agamemnon and Thyestes which managed bleeding family ancestries and vengeance enraptured the Elizabethans. Seneca's accounts weren't generally composed for execution purposes, so if English dramatists enjoyed his thoughts, they needed to make sense of an approach to make the story dramatically serviceable, significant and energizing to the Elizabethan crowd who were exceptionally requesting. Seneca's impact framed piece of a creating convention of disasters whose plots depend on political force, prohibited sexuality, family respect and private vengeance. There was no creator who practiced a more extensive or more profound impact upon the Elizabethan psyche or upon the Elizabethan type of disaster than did Seneca. For the writers of Renaissance Italy, France and England, traditional catastrophe implied just the ten Latin plays of Seneca and not Euripides, Aeschylus and Sophocles.

Dissertation Abstract

Dissertation AbstractMany students are not familiar with the dissertation abstract that goes along with their coursework. The purpose of this document is to provide a rough overview of your work that you can present to the advisor for their review before submission of the completed dissertation. It provides an outline of your graduate program, outlines the areas of focus for each chapter, and in some cases may also include a review of your thesis statement.The first section of the dissertation summary provides the general summaries of topics for the chapters. These should be clearly labeled as such, and the first four paragraphs should be copied verbatim from the outline of the chapter.In the first paragraph you briefly summarize the topic. In many cases you may choose to name certain subjects or parts of the text, but in other cases you may write the information with names changed to protect your interests. Always include the primary source if it is provided.The second paragraph of the summary should state the title of the chapter in the essay. This is extremely important as it is what your reader will focus on when reading the dissertation. When writing the thesis, you will need to review your data sources so that you are aware of where the information comes from and how to analyze it.The third paragraph is a statement of focus. You should be clear about the topic for the dissertation. For example, if you are working on a history project you will need to be specific about this. If the focus is on biochemistry, you will need to state the scientific research that has been conducted for the subject.The fourth paragraph is often the most controversial, as it represents the thesis statement of the chapter. In many cases you will have a long list of potential topics or ideas and you will need to make sure that you address each of these in the way that they were originally presented.The fifth and final paragraph in the summary should explain why you have chosen to w rite this particular dissertation. The purpose of this is to make sure that you will be able to cite the references that you have used and where they were located.The summary should be submitted as part of the physical dissertation package, so that all of the necessary fees are listed. Please remember that in order to have the completed dissertation approved by the committee it must be complete and no gaps should exist.

Privacy Issues in the Banking Industry - 1946 Words

Introduction With the improvement of technology continuously growing every day, privacy has become one of the most important issues in today’s society. Privacy refers to one’s right to control how your personal information is collected and used by financial institutions. It is the financial institution’s responsibility to provide security to your personal information. Security refers to the obligation of the company that collects and uses your information to ensure that your information is safe against unauthorized uses (Privacy Rights Clearinghouse). For the banking industry, identity theft is a growing concern for customer privacy. Identity theft can occur anywhere including the internet. The technology of online banking is†¦show more content†¦The GLB Act, especially, was not designed to protect the consumers alone. Instead, I think it is designed to protect both the business and consumer world. From a business perspective, it is important to yield a net proftiprofit. When financial institutions share customer information with other affiliates, it is with an objective of money-making in mind. Hence to please the customer, the GLB Act added an â€Å"opt out† option to its regulations for consumers if they do not want their information to be shared. There is nothing else that a consumer can do to prevent financial institutions from sharing their information. This loophole within the regulations that do not fully protect consumer privacy and does not give the consumer total control over how their information is shared. The ability to protect one’s private information is limited. It places the burden on the consumer to protect their own privacy. And they only have one option, which is to â€Å"opt out†. With the GLB Act, banks and financial institutions are left on their own to develop an appropriate security program that is suitable to the business . In the end, there are no standards to decide whether the security program is suitable enough or not. 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Connectivity And Network Security Connectivity - 2436 Words

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Mary Shelleys Frankenstein and Ridley Scotts Blade...

Mary Shelley’s Frankenstein and Ridley Scott’s Blade Runner Comparison and Contrast Introduction Mary Shelley’s Frankenstein and Ridley Scott’s Blade Runner are two story lines created in a different era, Frankenstein being an early published novel on the creation of an experimental monster that longs to have a normal existence whilst Blade Runner is a more modern take to a future society where there have been genetically engineered robots named ‘replicas’ that are in appearance indistinguishable from human beings which choose to escape to the planet earth in search of extending their life spans. The comparison of similarities between the two stories begins with the most simple and obvious being the creation of as referred in the†¦show more content†¦To contrast the two stories is relatively simple; the two films share forms of differences in era and a basic human acceptance. Starting with era, Frankenstein is an early production/novel in which scientifically a creature is created and serves as a warning how something that could prove well in future can itself turn drastically wrong. This is also shown in the film Blade Runner providing a simplicity for humans turns wrong with the creation of the replica robots being ‘used’ as an ease in which they get sick of and in turn escape to humanity having only a 4 year life span in which they try to find a way to extend. This is different to Frankenstein’s approach choosing instead to learn of humanity and tries finding a way to be accepted instead of trying to merge and hide in humanity. 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Another key theme established in both works is the idea that emotional complexity and knowledge, over memory and appearance, allow people to be defined as human beings. Throughout the novel Frankenstein, author Mary Shelley builds upon the theme that one must take responsibility

Responsibilities of an HR Director

Question: 1: Describe the types of information typically found in a job specification? 2: Explain how you would conduct a job analysis? 3: Do you think companies can really do without detailed job description? Why or why not? Answer: 1. Different types of information available in Job Specification: Work Experience needed for human resource director job by XYZ Company is 5-6 years minimum in any recognized firm. Educational Qualification required is minimum candidate applying should be post graduate. Technical Skills, Knowledge required by candidate should have good knowledge of technical tolls required for making pay slips and deciding pays structure for every individual (Heathfield, 2015). Personal qualities of an individual candidate applying for above post should be good in team managing and quick decision maker. In terms of communication skills, candidate should have strong communication ability in both English and the regional language of that country. 2. Job Analysis process Step 1: Collect all the information about the human resource director post of XYZ Company. Step 2: Gather all the important competencies and skills required for performing the Human Resource Director Job. Identify and decided the performance level for human resource director post. Step 3: Analyze the roles and responsibilities of human resource director post of company. Step 4: Collect all the information regarding organization with the help of different charts and diagram (Longman, 2012). Step 5: Evaluate the job analysis report with the candidates. Step 6: Finally with the help of job analysis report develop job description and specification report. 3. Job Description importance in companies No company can work without creating proper job description because it helps in explaining the roles and responsibilities required for the job. Further, it also helps in relating the role of Hr director with other post of company. JD helps in creating a transparency in responsibilities of every individual. JD helps organization to remove the redundancy while distributing responsibilities. Every employees of organization are more productive if they are clear with their responsibilities. References Heathfield, S. (2015).Know Your Role: Responsibilities of an HR Director.About.com Money. Retrieved 9 March 2015, from https://humanresources.about.com/od/jobdescriptions/qt/specification_hr_director.htm Longman, T. (2012).Job. Grand Rapids, Micigan: Baker Academic.

Ethan Frome Essays - Ethan Frome, English-language Films, Ethan

Ethan Frome Ethan Frome is a story of ill-fated love, set during the winter in the rural New England town of Starkfield. Ethan is a farmer who is married to a sickly woman named Zeena. The two live in trapped, unspoken resentment on Ethan's isolated and failing farm. Ethan has been caring for his wife for six years now. Due to Zeena's numerous ailments they employ her cousin, the animated Mattie Silver, to help in the house. With Mattie's youthful presence and attitude in the house, Ethan's bitterness of his youth's lost opportunities and the dissatisfaction with his life and empty marriage are reawaken. This resentment leads to Ethan and Mattie in turn, falling in love. However, they never follow their love due to Ethan's morals and the respect he has for his marriage to Zeena. Ethan eagerly awaits the nights when he is able to walk Mattie home from the town dances. He cherishes the ground she walks on and would do anything for her. After a visit to the doctor, Zeena is told that she needs more appreciable hired help. Thus, she decides to send her incompetent cousin away and hire a new one. Ethan and Mattie are desperate to stay together. However, Ethan's lack of financial means and Zeena's health are the deciding factors that will never allow him to leave Starkfield to be with his love. When the two are unable to find any plausible solutions to this issue, Ethan and Mattie decide to commit suicide by sledding into a tree. They figure it is the only way they can be together. The attempt fails, and the two are left paralyzed. Now Ethan's wife must care for the two for the rest of their lives. There were many themes found in Ethan Frome, but the greatest of them all is loneliness and isolation. In college Ethan acquired the nickname "Old Stiff" because he rarely went out with the boys. Once he returned to the farm to care for his parents, he couldn't go out with them even if he wanted to. Whatever he's done has kept him apart from others: tending to the farm and mill, nursing his sick mother and caring for Zeena. Ethan's isolation is intensified, because he is often tongue-tied. He would like to make contact with others but can't. For example, when he wants to impress Mattie with beautiful words of love, he mutters, "Come along." In their own ways, Zeena and Mattie are solitary figures, too. For years, Zeena rarely leaves the house. She's consumed by her illness. Mattie, on the other hand, seeks refuge from loneliness at the Fromes' farm. A year later she chooses to die rather than return to a world of solitude. Edith Wharton uses characters such as Mattie, to express the theme of loneliness and isolation. Mattie Silver is unlike any of the other characters in Ethan Frome. The town of Starkfield is very colorless and dull. When Mattie enters she is wearing bright clothing and ribbons tied in her hair. From her first appearance, the reader becomes aware that Mattie is very different from Ethan's wife. Of all the characters in this novel, Mattie is the most tragic. She was so energetic and full of life that she wanted to free Ethan from this terrible society he lived in. She suggested suicide as a means of escape for the two of them. When the attempt failed, she became paralyzed. She is now stuck in the cold, colorless, world of Starkfield which unto itself is extremely tragic and ironic. The setting of Ethan Frome also expresses the isolation. Around the turn of the century, in Ethan Frome's time, the town of Starkfield was a cold and lifeless place. Life is dreary and cheerless in Starkfield. People stay indoors and keep to themselves. Weeks pass between visits with friends or neighbors. Wharton calls Starkfield a small farming community, and the town does live up to its name. It's barren and it's people are poor. Ethan can barely scrape a living off the land. The town Starkfield afflicts Ethan and helps to shape his destiny. Like the town, he is sullen and run-down. Starkfield sits alone in its valley, isolated from the world around it. Ethan is also isolated. He left the lonely valley to go to college, but since returning he has gone scarcely more than few miles from his remote farm. Physically, and therefore, emotionally, he is trapped by his wife, his farm, and his poverty. Ethan is in some ways, a

Relative Biological Effectiveness (RBE) and its Relation with Dose Essay Example

Relative Biological Effectiveness (RBE) and its Relation with Dose Essay Example Relative Biological Effectiveness (RBE) and its Relation with Dose Paper Relative Biological Effectiveness (RBE) and its Relation with Dose Paper The article focuses mainly on the determination mechanism of relative biological effectiveness (RBE) of radiation as a medical technique. The dose effect is normally used in the determination of this effect; and the result show differences for live and dead cells. The presence of complex reactions also poses difficulty in arriving to the valid conclusions. Because of this, the dose effect relationship is eliminated and is replaced with dose-RBE relationship in order to prevent the limitations. The physical quantities are under consideration in the dose-RBE, since RBE becomes the ratio of doses of equal effect. It was identified further that the type of critical cell is important in establishing the RBE. There are some specific considerations which pertain to the effect of low-energy neutrons and high energy neutrons to the deactivation mechanism of electromagnetic radiation by electrons, either by 1-particle or 2-particle mechanisms. The doses of x-ray and ? -rays do not have the expected effect of producing primary lesions because it cannot produce neutrons with energies up to 14MeV, but produces two electrons in radiation. The neutron radiation even at low doses can execute lesion production, but then it was still discovered that the two-electron system of x-ray can produce lesions. The study proceeds with the lesion effects and extent, using the specific energy value, z, produced in the site of radiation by single particle track or the method of superimposition of several tracks. The findings say that there is direct proportionality between effect probability and the square of the specific energy in a region above 1 Â µm. It is noted that there are arguments presented indicative of the similar dependence on z of the x-rays and neutrons of intermediate energy composition. It is determined that probability effects particles exceeding 100 keV/Â µm (high energy neutrons) have a lower proportionality to z2.

The Determinants of Health from a Historical Perspective Essay

The Determinants of Health from a Historical Perspective - Essay Example But this favorable outcome.... had to be devised with the aid of medical science and fought for politically. It could only be achieved if the serious health challenges brought on by economic change, industrial wage labor, and urban living were met with the appropriate political resolution to implement far-reaching preventive health measures, requiring the deployment of substantial social and economic resources...."( Szreter ,1997) In order to understand the health improvement and its causes it is necessary to look at the dismal situation in terms of disease, infant mortality, quality of food, filth in the surroundings and the work environment in 19th century Britain through a snapshot created from documented history: The most life-threatening hazard facing city-dwelling Victorians is cholera, closely followed by typhoid fever and typhus. Four epidemics of cholera - in 1831/32, 1848/49, 1853/54 and 1866 - kill about 140,000 people, with more than 60,000 perishing in the second epidemic alone. ....In London, there are still open cesspools, and the sewers run straight into the Thames..... Urban workers are stunted in growth and afflicted by debilitating diseases such as rickets, tuberculosis and bronchitis. Long hours of toil and poor diet weakens their resistance. .....much of the food consumed by the working classes is adulterated by foreign substances, contaminated by chemicals or fouled by animal and human excrement. The infant mortality rates in the.... inner city rates were dramatically higher, 300 deaths per thousand on average .... Puerperal fever...was the main cause of death in childbirth during the 19th century....patients under a doctor's care have only a 50% chance of being better off than if they and their diseases had been left alone. ( McVeigh,2000) This then, is the situation in which most of industrial Britain found itself in the beginning of the 19th century, and we first examine how developments in medicine and hygienic concepts facilitated improvements in health standards. To our 21st century perceptions, the answers must seem pretty simple: remove the filth and improve the sanitary and health services. But to the 19th century mindset, ideas on infection and sanitation and their relevance to health was yet to be established, and this is where the role of medicine came in. The role of sanitation in a disease like cholera was first commented on by a surgeon called John Snow.John Snow......published in 1849 his opinion that cholera was spread by the pollution of drinking water by sewage......Snow's original publication received little official attention, the miasmatists being bent on campaigning vigorously against filth in general as a cause of 'poisoned air'. Two of the three persons most celebrated for their interest in hea lth in Victorian times, Edwin Chadwick and Florence Nightingale, remained miasmatists all their lives. ..... Nevertheless, the realization of the miasmatists that cholera was at its worst in insanitary places led to widespread national protests against the evils of the open sewers, the defective drains, the foul ditches and the refuse-littered streets of the towns of the 1840s.(Seaman,1995)

International Business Finance Report Research Paper

International Business Finance Report - Research Paper Example Most of the green building material firms in China and high-end architecture designs are widely influenced by foreign players, who account for approximately 30% of the whole market share within the republic (EU SME Centre, 2013). Among the 200 leading international companies dealing with green building materials, over 140 have already invested in the Chinese market. For instance, in the 2008 Olympic competition, nearly 121 organizations participated in designing of all the athletic stadiums, 74 of which were either overseas or foreign-owned (EU SME Centre, 2013). Moreover, key global engineering consultancies have their branches in China, participating in numerous large-scale projects nationally. Besides foreign organizations, Chinese firms, particularly the ones with government support, are powerful players in the market, towards realizing large-scale government projects. Relating to building materials, the organization is likely to face stiff competition from foreign firms. Nevertheless, there are more local Chinese producers utilizing the price benefits in the market, even though the standard is relatively low. OzGreen should brace itself for a stiff competition in the Chinese market. As a consolation, the market is still big enough to get a share of the cake (EU SME Centre, 2013). Some of the most establish green building material firms in China include Hunter Douglas, an international firm which boasts of building and furnishing the red skin for the Chinese Pavilion at the Shanghai 2010 international Expo. Philips is also one of the key players in the market, having developed a sustainable lighting design and supply for Guangzhou Tower. Another likely competitor is OMA, which came up with the CCTV building in the heart of Beijing. Finally, we have Soeters and Grontmij, which recently won the contest of Wuhan New Energy Centre. The centre will be the most energy efficient tower in the planet (EU SME Centre, 2013). The building of

Edukasyon Para Sa Bayan Essay Example for Free

Edukasyon Para Sa Bayan Essay It was just a normal afternoon in the gym during a pickup game. The score was tied, game point. Nate goes up for the dunk and it goes in! When he comes back down to land, something didn’t feel right. His ankle was hurting really bad and was starting to swell. He couldn’t even walk on it. Nate sprained his ankle. Most ankle sprains happen when you make a rapid shifting movement with your foot planted, such as when you play soccer or get tackled in football. Often the ankle rolls outward and the foot turns inward. This causes the ligaments on the outside of the ankle to stretch and tear. Less often, the ankle rolls inward and the foot turns outward. This damages the ligaments on the inside of the ankle. An ankle sprain can range from mild to severe, depending on how badly the ligament is damaged and how many ligaments are injured. With a mild sprain, the ankle may be tender, swollen, and stiff. But it usually feels stable, and you can walk with little pain. A more serious sprain might include bruising and tenderness around the ankle, and walking is painful. In a severe ankle sprain, the ankle is unstable and may feel wobbly. You cant walk, because the ankle gives out and may be very painful. With most sprains, you feel pain right away at the site of the tear. Often the ankle starts to swell immediately and may bruise. The ankle area is usually tender to touch, and it hurts to move it. In more severe sprains, you may hear and/or feel something tear, along with a pop or snap. You will probably have extreme pain at first and will not be able to walk or even put weight on your foot. Usually, the more pain and swelling you have, the more severe your ankle sprain is and the longer it will take to heal. Preventing this injury is not that hard. According to emedicinehealth. com wearing the proper shoes, keeping the ankles strong and flexible, consider wearing ankle tape or an ankle brace, and making sure playing field or home environment is clear of any obstacles that could lead to injury. Healthscout. com says to maintain a regular exercise program, wearing stable shoes, stretching calf muscles before and after exercise, and maintain a healthy diet to prevent injury. But sometimes all these measures do not work and you will have an ankle injury and there are risks of reinjuring. How can we minimize recurring injuries? Brandon Hemphill, James D. Whitworth, and Rita F. Smith say that using external support during physical activity significantly reduces the likelihood of spraining your ankle. A study done by University of Georgia suggests that the different ways people move their hip and knee joints may influence the risk of re-injury. If you have ankle sprains, you may have a problem with the way you move, and we think we can change movement through rehabilitation, said Cathleen Brown, lead author of the study and assistant professor in the department of kinesiology in the College of Education. Past studies on ankle sprains have shown that some people are able to return to sports or physical activities without a problem. Brown and her team, which includes associate professor Kathy J. Simpson, also in the kinesiology department, want to know why some recover completely. One theory for explaining those divergent paths is that a person comes up with good strategies to move, land, balance and not get re-injured, Brown said. Maybe the injured people dont use the same landing strategies, or their strategies arent as effective, Brown said, adding that the study was a snapshot in time, not a long-term follow-up. By the time subjects were included in the research study, they have usually already injured themselves. We dont know if they are this way because of the injury, or if they got this injury because they land this way. There are two different initial treatments for an ankle sprain. One is RICE, consisting of rest, ice, compression, and elevation. The other is PRINCE, consisting of protection, rest, ice, NSAIDs; or non-steroidal anti-inflammatory drugs, compression, and elevation. The physician may suggest to keep all or some of your weight off your ankle and will give you crutches or a walker. An ankle brace, air stirrup, hiking boots, or other form of ankle support should be worn during this time to protect the ligaments. Stretching exercises should be continued daily and especially before and after physical activities to prevent re-injury. Even after your ankle feels better, continue with muscle-strengthening exercises and balance and control exercises several times a week to keep your ankles strong. The timing and type of rehab exercises may vary according to your doctors or physical therapists preferences. Anti-inflammatory pain medications such as ibuprofen and naproxen are used to reduce the pain and combat swelling. Ankle sprains are commonly misdiagnosed. This is because the two major types of sprained ankles-high ankle sprains and lateral ankle sprains-often look the same, even though they affect entirely different ligaments. The less common type, a high ankle sprain, is often mistaken for a lateral sprain. Misdiagnosis can delay getting the right treatment-and that can impair recovery. One problem is that the symptoms of high ankle sprains parallel those of the lateral ankle sprain, which occurs in the lower ankle area, says Marque Allen, DPM, FACFAS, foot and ankle surgeon from San Antonio, Texas and a Fellow of the American College of Foot and Ankle Surgeons. Pain, swelling, limited motion, and bruising in the entire ankle region can occur in both high ankle sprains and lateral ankle sprains. The difference lies in where the injury occurs and which ligaments are involved. High ankle sprains can get complicated, because this region has five ligaments connecting two bones in the leg, compared with three ligaments that can be affected in lateral ankle sprains, says Dr. Allen. In diagnosing an ankle sprain, its important for physicians to understand how the injury occurred. Lateral sprains are caused by the foot turning inward, whereas high ankle sprains are the result of the foot being forced outward. Other complications include ankle synovitis, which is inflammation of the inner lining of the ankle joint capsule, persistent swelling of the ankle, lateral ankle instability, and nerve injuries. There are many different exercises one can do during the rehabilitation period. For example, range of motion exercises, strength exercises, and activity-specific exercises. Proprioception exercises and other balance exercises can help you recover more quickly and should actually be performed as part of a prevention program. Poor balance is a good predictor of future ankle sprains. After an ankle injury, balance training is essential to recovery. In addition to our eyes and inner ears, there are special receptors in our joints, proprioceptors, which provide information about our position in space. By balancing on one leg, you can reinforce and strengthen those receptors in the ankle. Balance on the affected leg and hold steady for 15 seconds. Continue to challenge your ankle by balancing with your eyes closed, or with your head turning from side to side. If you play soccer, balance on your sprained ankle and kick a soccer ball against a wall. If you play basketball, balance and shoot or practice bounce passes. You can get creative with your exercise to match your sport. The Ottawa ankle rules are a set of guidelines for clinicians to aid them in deciding if a patient with foot or ankle pain should be offered X-rays to diagnose a possible bone fracture. Before the introduction of the rules most patients with ankle injuries would have been X-rayed. However only about 15% of X-rays were positive for fracture, other patients had sprains or other injuries. As a result many unnecessary X-rays were taken, which was costly, time consuming and a possible health risk. The rules state that X-rays are only required if there is any pain in the malleolar zone and any one of the following: * Bone tenderness along the distal 6 cm of the posterior edge of the tibia or tip of the medial malleolus, OR * Bone tenderness along the distal 6 cm of the posterior edge of the fibula or tip of the lateral malleolus, OR * An inability to bear weight both immediately and in the emergency department for four steps. The Ottawa foot rules are for assessing whether a foot X-ray series is indicated. It states that they are indicated if there is any pain in the midfoot zone and any one of the following: * Bone tenderness at the base of the fifth metatarsal (for foot injuries), OR * Bone tenderness at the navicular bone (for foot injuries), OR * An inability to bear weight both immediately and in the emergency department for four steps. It is best to refrain from returning to full activity before complete healing of the ankle has occurred in order to avoid re-injury and possible complications. Ankle sprains take an average of 6 weeks to heal but can take can up to 4 months, depending on the severity. After returning to your sport, you have to make sure you take all precautions. Especially by making sure your ankle is supported by a brace or by tape. Some studies have shown that braces are more effective than tape, though. Either one is better than no support. In conclusion, preventing yourself from injury is a lot easier than people think. But if injury does occur, don’t assume you will be out for 4 months. People heal differently and how long healing takes depends on the severity of the injury. Works Cited American College of Foot and Ankle Surgeons: Sprained Ankles Can Be Complicated and Misdiagnosed. India Pharma News (2012). Http://galenet. galegroup. com. ezproxy. aacc. edu. 2 Mar. 2012. Web. 28 Mar. 2012. Hemphill, Brandon, James Whitworth, and Rita Smith. Q / How Can We Minimize Recurrent Ankle Sprains? Journal of Family Practice 60. 12 (2011): 759. Http://galenet. galegroup. com. ezproxy. aacc. edu. Web. 28 Mar. 2012. UGA Study Suggests Key to Avoiding Ankle Re-injury May Be in the Hips and Knees. NewsRx Health Science (2011): 321. Http://galenet. galegroup. com. ezproxy. aacc. edu. Web. 28 Mar. 2012. Ankle Sprain Causes, Symptoms, Treatments, Recovery. WebMD. WebMD, 19 May 2011. Web. 28 Mar. 2012. http://www. webmd. com/a-to-z-guides/ankle-sprain-overview. Health Encyclopedia Diseases and Conditions. Ankle Sprains. The HealthScout Network, Inc, 1 Apr. 2009. Web. 28 Mar. 2012. http://www. healthscout. com/ency/1/572/main. html. Cunha, John P. Read What Your Physician Is Reading on Medscape. EMedicineHealth. Web. 28 Mar. 2012. http://www. emedicinehealth. com/ankle_sprain/article_em. htm.

The Downfall of a Great Teacher Essay -- Interview Essay

The Downfall of a Great Teacher Surrounded by a circle of students, Mr. Garrett answered questions, gave instructions, and explained assignments. I slowly approached the circle and stood on its periphery. Four years ago, I had been an insider. Now I was an outsider, who peered over the chattering students and slipped into the circle undetected. Old high school memories came rushing back. A few moments passed before Mr. Garrett turned to me with a smile. â€Å"Katie!† he said, â€Å"It’s good to see you. I’ll be with you in just a minute.† Turning to a student on his left, he asked her if she understood the assignment. â€Å"Of course, Mr. Garrett. Your class is easy.† Easy? Mr. Garrett? Was she talking about the same Mr. Garrett who had required us to read The Octopus and The Biography of Malcolm X just four years ago? I wondered. Maybe I had not heard her correctly. What I remember about Mr. Garrett’s eleventh-grade honors English class was the challenge. Good grades were not earned easily in a class of students concerned about one thing—getting into a prestigious university. That meant earning nothing less than an A. And Mr. Garrett made us work for it. Class periods were spent analyzing difficult literature, reviewing and practicing English grammar, and developing our writing skills. Furthermore, Mr. Garrett’s encouragement and concern for his students were evident. I may have wondered if I would receive an A in his class, but I never wondered about his dedication and love for teaching. Still reminiscing, I took a seat at the back of the classroom while Mr. Garrett took roll from a seating chart. Meanwhile, the class busied itself with a â€Å"Daily Oral Language† exercise. The exercise asked students to corr... ...ntial in this area,† I explained. â€Å"I don’t want to move back home and live with my parents.† Mr. Garrett seemed to understand my explanation. As our conversation came to a close, I realized that it was not Mr. Garrett the person who had changed, but Mr. Garrett the teacher. The observation and interview echoed an important theme in The Roller Coaster Year—the need to keep one’s teaching fresh and new and to somehow avoid teacher burn-out. I left my old high school feeling melancholy and a bit sad; a person whom I’d admired, respected, and esteemed for many years had come down from his pedestal in one short afternoon. As an experienced and seasoned teacher who now has become a victim of teacher burn-out, Mr. Garrett taught me the importance of maintaining a crispness in one’s teaching and the importance of taking preventive measures to avoid such a fate.

Jane Austen – Sense and Sensibility

Class, society, and politics in the home, on an interpersonal level among the characters, are themes of outmost importance in the novel â€Å"Sense and Sensibility† by Jane Austen. In this short essay, we shall discuss these themes in relation to the characters, as presented in the novel. Austen presents these social conditions throughout the story, as they were dominant in the society of her time. Laws surrounding inheritance, and property, social etiquette, and money matters in a time were gender limitations were very apparent, signified a person's position in the social scale. The Dashwood women, as they appear in â€Å"Sense and sensibility†, suddenly find themselves in a humiliating situation, when the mother, Mrs. Dashwood, becomes a widow. They were immediately cast into a dire situation. They were deprived of their estate and income when Mr. John Dashwood, became the legitimate heir of all of Mr. Dashwood's fortune, and decided not to support the Dashwood women financially. Mrs. Dashwood and her three daughters, Marianne, Elinor and Margaret had no entitlement to any of Mr. Dashwood's wealth. Having no income resources, they depended on John's charity for support. This was a standard practice of the eighteenth century legal system. In Victorian times, women had, by law, no rights on property. They were seen as dependent on men not only to survive, but also in order to keep their status and respectability. Class divisions, social status and the struggle for its gaining and maintenance are important themes in the novel. All characters in the story come from wealthy, upper class backgrounds. They all belong to high society and their interests and occupations imply this. Sir John Middleton seems to symbolise the best of upper class society. Like the majority of upper class people, his occupation and marital status defined his high position within his social circle. His occupation is hunting, his wealth is inherited, and his wife's only occupation is to raise children. Lady Middleton gathers all the characteristics of the ideal upper class woman: she stays in the home, marries, and is very formal and extremely polite, perhaps to the point of irritation. Characters constantly seem to compete for financial and social power. Inherited wealth is presented as the trademark of high social status. The Dashwood women become deprived of both. As a result they are driven into hardship when they have to give up their house in Norland and all its comforts and luxuries and move to smaller, less luxurious premises in Devonshire. By using this relocation theme, Jane Austen could imply their descent from a high social position to a lower one. It seems almost as if the Dashwoods were â€Å"expelled† from Norland's â€Å"paradise† to Barton Cottage's â€Å"hell† merely because of their female nature. In Austen's world, being a woman in a man's world is a harsh, cruel reality. Marriage for status is an issue of great importance in Sense and Sensibility†. It was seen as a common way in order to gain status. What is more, it was not seen as a choice, but a necessity. Men would seek status through inheritance and/or a wealthy marriage. Edward Ferrars is a typical example of this type of a man in the story. Women would not only opt for handsome and educated men, but mainly for wealthy ones, like Lucy Steele. Wealthier women were also more likely to be legitimate for marriage depending on the dowries they could offer. This put Marianne and Elinor in immediate disadvantage to other women in the novel (i.e. the Steele ladies), and subsequent pressure, in terms of their legitimacy. Their strife for successful marriages mainly stemmed from a desire for social settlement and a restoration of their loss of status. However, in Marianne's case, the main motive for marriage seems to be love (sensibility) and not money (sense), unlike Elinor. Nevertheless, she seems to be almost pushed in a â€Å"proper† marriage with Colonel Brandon in the end. Men seem to have a lot more space for manoeuvering through suppressive social rules than women do in the novel. Society appears to allow them more freedom in marriage and age issues; Colonel Brandon makes a good example in this case. His advanced age did not eventually stop him from getting married to Marianne. In Jane Austen's world as presented in the novel, social integration and acceptance depends on one's status and his/her sensible, controlled behaviour. There seems to be very little room for individuality and deviance. Elinor, Edward Ferrars and the Middletons make fine examples of sensible, controlled characters. As Austen describes: â€Å"Elinor †¦possessed a strength of understanding, and coolness of judgment†¦She had an excellent heart; her disposition was affectionate, and her feelings were strong: but she knew how to govern them† (p4-5). Edward's propriety and the Middletons' formality also signify their extreme level of political correctness and adherence to strict codes of conduct in order to be accepted in society. Social etiquette, formal code of conduct, and discretion to the point of concealment of one's feelings, are also important features in the novel. Desire for social advancement is also evident. Mrs. John Dashwood, for example, was fast to install herself â€Å"mistress of Norland†. In the struggle for financial and social power, women appear to act within their own sphere of action: the home. Women like Mrs. J. Dashwood and Mrs. Ferrars, use domestic and financial politics to ensure their control over situations, within and outside their home environment. Financial and domestic politics seem to be the only means women can use to have their own way in the world of the novel. Ironically enough, even though the story is set in a male-dominated society, the male characters possess little power over women like, for example, Mrs. J. Dashwood and Mrs. Smith and Ferrars. In terms of politics in the home environment, it almost seems as if under the surface of a male-dominated society, what is actually going on is beyond what eyes can see. Austen successfully conveys this idea.

Comparison between Henri de Toulouse-Lautrec and Paul Gauguin Free Essay Example, 1250 words

Toulouse-Lautrec is well known for the posters he made to advertise dance or musical performances in cafes and theatres. He would outline his figures but only color the images partially to draw attention. Sometimes he would draw caricatures of famous dancers like Jane Avril to make the posters more attractive. In his posters and lithographs, broad flat colors and graphics outlines were influenced by Gauguin s style. Lautrec died young, at the age of thirty-seven, a pessimist already notorious for his portrayal of human degradations. Gauguin, on the other hand, was not born with a silver spoon in his mouth and started working as a stockbroker. Only later he turned to a full-time artist. He was a friend of Pissaro and had his paintings exhibited along with other impressionist artists but without any financial success. He became disillusioned with impressionist style and moved towards Cloisonnism, characterized by flat areas of bold and unusual colors and outlines. Japanese two-dimensi onal art form had an important contribution in this phase of Gauguin s art. One of his most characteristic painting in this phase is The Yellow Christ. Gauguin was also known for using unusual colors for unusual places. We will write a custom essay sample on Comparison between Henri de Toulouse-Lautrec and Paul Gauguin or any topic specifically for you Only $17.96 $11.86/page For some time, he also worked with van Gogh but after a while, their difference of opinions rose to such a degree that van Gogh cut off a part of his ear. Gauguin left and took a job as a laborer in Panama Canal construction albeit only for two weeks. Finally, he sailed for Tahiti and a large number of his most famous paintings were done there.